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What political campaigns can teach business

According to social media analyst Charlene Li, selling a product is much like selling a candidate. The best approach is tap into your core group of supporters, empower them to evangelize on your behalf and then let go! Li says that the rise of social networks has impacted the way politicians communicate with their base and that businesses can learn to have a conversation, rather than "message" their audience. Another tip -- businesses should develop a thicker skin when it comes to negative feedback and respond to criticism in real-time, like politicians are doing via the internet.

For more marketing secrets of the 2008 campaigns, read our feature package.

Speaker: Charlene Li, Founder, Altimeter Group

2 Comments

Tags: Politician, Business, Li, Internet, Social Networking, Online Communications, Marketing, Advertising & Promotion, business, marketing, politics, feedback, growth, management

 
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    1

    ambarian

    11/06/08 | Report as spam

    RE: What political campaigns can teach business

    Ms. Li is super astute, and right on the money in her observations.

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    2

    Hodini

    11/24/08 | Report as spam

    RE: What political campaigns can teach business

    Obama certainly gave the electorate what "Change"
    will offer while McCain unconscciously attack his base to exhume reasons, why not to vote for Republican. check this! - 'the last 8 years has been good you know!'

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