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Latest Sales & Marketing Videos
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A Million Dollar Marketing Idea
Joan Kratz, senior vice president of marketing at Premiere Global, talks about how her company's sales team videotaped customer testimonials as part of a ...
07-22-08 | Length: 00:04:16
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Technology Enabled Marketing
07-22-08 | Length: 00:04:56
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Integrating Sales With Marketing
Joan Kratz, senior vice president of marketing at Premiere Global, discusses how to manage people and technology to align sales and marketing teams with ...
07-22-08 | Length: 00:04:44
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Future Trends in Incentive Management
07-14-08 | Length: 00:04:45
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Online Incentive Solutions
Rob Danna, vice president of Altour Incentive Management, explains how technology is used to get the right reward in the hands of the right ...
07-14-08 | Length: 00:04:57
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S.Howard-Sarin09/24/07 Report as spam1
Probably the hardest part of ...
... lots of things! Distilling down what you've got to offer into a compelling elevator pitch is a skill needed in many professions, not just sales.
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4news.11x@...03/16/08 Report as spam2
A terrible elevator speech
Maybe it's just me, but I thought that was a terrible elevator speech. He opened his mouth and all I heard was "blah blah blah." To think he actually does this for a living. My suggestion to the expert: Make it shorter. Make the person visualize what you do. Turn your feature and benefits into passive questions that the person answers in their head (this creates a dialog even if the prospect isn't talking).
For example, "Have you ever heard someone try to give an elevator speech that was... let's say... less than interesting?" (prospect usually nods yes) "Well, we work with companies to create elevator speeches that are engaging and effective."
An interested prospect will then ask a question. An disinterested prospect won't, regardless what you try to cram into his ears. I suppose you could follow this up with a "gotcha question," but I've found this adds unnecessary pressure and may stifle the prospect's natural curiosity. -
MarkN4u207/10/08 Report as spam3
ITS YOU! LOL
Yeah its you, I thought the elevator speech was great. With twenty five years of experience in direct sales it is a great way to introduce yourself to prospects any time. The key is that its just an introduction!
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