Write a Great Elevator Speech

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  S.Howard-Sarin09/24/07 Report as spam
  1

  Probably the hardest part of ...

  ... lots of things! Distilling down what you've got to offer into a compelling elevator pitch is a skill needed in many professions, not just sales.

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  4news.11x@...03/16/08 Report as spam
  2

  A terrible elevator speech

  Maybe it's just me, but I thought that was a terrible elevator speech. He opened his mouth and all I heard was "blah blah blah." To think he actually does this for a living. My suggestion to the expert: Make it shorter. Make the person visualize what you do. Turn your feature and benefits into passive questions that the person answers in their head (this creates a dialog even if the prospect isn't talking).
  
  For example, "Have you ever heard someone try to give an elevator speech that was... let's say... less than interesting?" (prospect usually nods yes) "Well, we work with companies to create elevator speeches that are engaging and effective."
  
  An interested prospect will then ask a question. An disinterested prospect won't, regardless what you try to cram into his ears. I suppose you could follow this up with a "gotcha question," but I've found this adds unnecessary pressure and may stifle the prospect's natural curiosity.

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  MarkN4u207/10/08 Report as spam
  3

  ITS YOU! LOL

  Yeah its you, I thought the elevator speech was great. With twenty five years of experience in direct sales it is a great way to introduce yourself to prospects any time. The key is that its just an introduction!