BNET Video

Entrepreneur Insights

Now Playing:

Suicide Girls: How to Build a Lifestyle Brand

Started in a loft in Portland, Oregon in 2001 with a group of alternative pinup girls, Suicide Girls has grown into a 21st Century lifestyle brand. Founder Missy Suicide has spun success into branded TV shows, movies, magazines, books...even a burlesque show. Now, Suicide Girls.com gets one million unique users every month and its blog is one of the most popular on MySpace. Here, Missy shares the secrets to finding her niche, building the brand, and redefining concepts of beauty across the globe.

Speaker: Paul Ollinger with Missy Suicide

5 Comments

Tags: Brand, Branding, Marketing, Suicide girls, multi-platform brands, Missy Suicide, MySpace, pinups

 
Reply to Story

BNET TalkbackShare your ideas and expertise on this topic

Subscribe to this discussion via Email or RSS

  •  
    1

    krisnodoubt@...

    11/20/07 | Report as spam

    Which is it?

    In the video, he says that SuicideGirls.com gets 1,000,000 unique visitors every WEEK. In the text above (as I write this), it says "Suicide Girls.com gets one million unique users every MONTH". Kind of a big difference, methinks.

  •  
    2

    whatever again

    12/02/07 | Report as spam

    RE: Building a Lifestyle Brand

    suicide girls is so crap. emo sluts thinking they are 1950's pinup girls...it's been done....peircings are not social suicide, it's just joining an emo army of people that mass consume and 'fit in'.

    it's what corporations want. corps love emo kids/sucide girls. it sells big !

    you are not different. if you were different you wouldn't look like everyone else that thinks they are different.

    STOP thinking black dickies dresses and peircings and tattoos of anchors is different and left field. it's not. you are dumb. it's been done pretty much the same way for decades. a guy with a plain white tee and jeans that has a job as a doctor or scientist or a dolphin trainer is doing more for the community, is less socially obsessed, and is more individual than any emo/suicide girl.

    if you listen to this girls answers to the dicks questions, she can't use her imagination or 'differnet' personality to come up with creative answers but then when asked when he shows or book was coming out, she was very fluent. corporate ******. that is all they are.

    spit on you.

  •  
    3

    LilJimmyNordin

    12/03/07 | Report as spam

    RE: Building a Lifestyle Brand

    "Change the idea of what is beautiful..."

    What a load of crap. SuicideGirls is exploitive of B- and C-grade emo and goth chicks who aren't smart enough to understand the ridiculously one-sided contract they sign, and they dress it up in 'sisterhood and community' ******** to boot. The only thing that's changing is the balance in Missy Suicide's bank account. You can doll them up all you want, but out-of-shape, overpierced, overtattooed chicks who didn't get hugged enough as kids are JUST NOT HOT. Death to SuicideGirls.

  •  
    4

    ramalahmanah

    12/08/07 | Report as spam

    actually...

    ... http://www.digg.com/celebrity/SuicideGirls_Traffic_Takes_a_Nosedive

    It's just like every other hyped up trend.

  •  
    5

    rcreeed75

    01/10/08 | Report as spam

    RE: Building a Lifestyle Brand

    SG is a company with low ethics, they have resold girl's photos to other porn sites against the model's wishes, they also are suing past models and one of their most famous staff photographers in a very malicious lawsuit : more on that, the SG Boycott and other SG scandals can be found here http://www.lithiumpicnic.com

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement