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King.com’s Robert Norton: Getting in the Game

It's not Nintendo and it's not gambling, but every month 80 million games are played in nine languages on King.com. Billed as "the world's largest skill games site," King.com has capitalized on the public's appetite for fun, charging many of its 10 million registered users small fees for competition and customization. Here, King.com vice president of business development Robert Norton talks about creating partnerships with TV brands such as American Idol, launching sister site MyGame.com, and moving toward an advertising model.

Speaker: Paul Ollinger with Robert Norton

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Tags: Brand, King.com, Games, Branding, Personal Technology, Marketing, Game, Gaming, Nintendo, American Idol, Robert Norton, MyGame.com, Who Wants to Be a Millionaire, Dog And Pony

 

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