madison
advertisement

Porn Industry Hits Limits of the "Freemium" Model

By Stefan Deeran | August 14, 2009

Demand for pornography seems to be still growing, considering that more women are becoming customers, according to a new study. However, like other content producers, the porn industry is also struggling to convert internet traffic into dollars. According to an article in the Los Angeles Times, porn production and distribution revenues are down by 30% to 50% since 2007. The problem: all those amateur producers and aggregators (see the blogger v. pro journalist parallel?) are undercutting the business.

For all the industries that are now pining their hopes on the “freemium” model, which argues one should give most content away for free to attract eyeballs and advertising while also trying to charge for premium content, the porn industry’s struggles might serve as a warning.  Although there are only a handful of “freemium” publishers (the Wall Street Journal, the Financial Times) to study as examples, the adult entertainment industry has been operating under that model since the first sites hit the web. So how has it held up?

It seems the elite actresses have fans that are still willing to pay for their work, according to the Times report. And they can leverage their celebrity statuses to sell merchandise.  It’s the “middle class” of the industry that can’t compete any longer with free.

This suggests that only the biggest and best brands will be able to successfully convert to the “freemium” model.

Talkback Most Recent of 35 Talkbacks

RE: Porn Industry Hits Limits of the
This is one of the few things I would LOVE to see completly outlawed on the Internet! What a waste of time to watch people getting it on or getting it on with themselves for that matter. Talk about unproductive and twisted!

I understand this is not the point of the article, but freemium is is rarely a good business model unless the premium content holds a huge value over the free content.

Document templates are such an example: if the document you need to create takes an entire day, and you can download it for $14 to save time and make money, well then thats value. However, watching people have sex longer and in better quality has no long term value when you can watch the short low quality version over and over.

Unfortunatly, economies partly rely on addiction like that for sustainablity. Opium does real well this time of year... :\
ZDNet Gravatar
United Systems
08/14/2009 01:25 PM
RE: Porn Industry Hits Limits of the
@ United Systems. You think porn is sick? It helps keeps teen pregnancy down, and keeps most gross old men from raping younger woman. Take porn away and I guarantee you rape, child molestation, and teen pregnancies will sky rocket and reach all time highs. Porn is one of the main reasons the internet boomed. You don't remember the porn boom from 1998-2000? Plus there are many filters these days to block it out. Porn will never get banned since it's considered "freedom of speech" and the internet is the only true free world we have.
ZDNet Gravatar
Ivory_Soul
10/07/2009 03:05 AM
RE: Porn Industry Hits Limits of the
Completely agree number 2 and the person from number 1
obviously needs to masturbate. Some people use things to help
them entice their sexual needs via stimulation from porn, a
vibrator, or even multiple partners. All I know is that there are
worse "twisted" things to do besides getting off solo. Look at
the bright side number 1 you don't even have to do anything for
your partner, you can sleep and have a headache and they can
still log on and get off. How nice win, win, right?
ZDNet Gravatar
the sensible one
10/20/2009 11:24 PM
RE: Porn Industry Hits Limits of the
This is not a debate about porn folks, it's a discussion about the freemium model for porn Stick to topic! :

It's hard to make money at something when so much of it is given away for free. There are thousands of places I can get pics of "nekkid people" and sex vids. Any web site, not just porn sites have to ask "Why would someone come to my web site?" It's about providing extra value for the money and always will be. Give folks a reason to come to YOUR site, and you will make money. Does not matter if you are a porn site or Yahoo.
ZDNet Gravatar
honkwomp
11/05/2009 07:22 AM
Freemium In Games
The "freemium" model has proved insanely successful in the
online video game market. Dungeons & Dragons: Stormwind, one
such online game, had abysmal sales. It required a one-time fee
of around $50, plus a monthly fee of around $15. A couple years
later, the developers re-release the game (under a new name)
with the "freemium" model: All players could play for free;
however, premium content would be available for a one-time
fee, or even more content for a recurring fee.
ZDNet Gravatar
JDCAce
11/15/2009 02:02 AM
The trouble is not in the Freemium Model
Side note: While I don't completely agree with #1, I definitely DISagree with #2. The porn industry, particularly the free portion, makes extended use of girls that are 18 or 19. That just reinforces the notion that young girls are the most desirable sexually. The longer men go without a real live woman, the more likely they are to resort to force, i.e. older men raping younger girls. And the younger girls see how much attention the older teens get through porn, so they want to gain experience so they're really good at it by the time they reach 18. Trouble is, they're not experienced at all when they start, so a lot of them wind up pregnant. I have known women personally who were molested by relatives as young girls - 12 or 13 yrs old - because they reminded their brother or uncle of a porn star. I worked with a guy whose 5th grade daughter had a classmate who got pregnant because she 'wanted to have sex like a porn star.' I've seen first-hand the effect porn has, so don't say porn keeps rape and pregnancy rates down. It doesn't.

OK, that was free. No pun intended. The trouble I see with virtually any industry, and especially porn, is the ability to get the premium content for free, primarily through torrents. You can do a search for and find nearly anything, from porn to MS Office to ripped copies of DVD's (both porn and mainstream movies), on a torrent site, all free of charge. They get around copyright problems because the content is not actually provided by the torrent sites, but is downloaded directly from other users' computers. Torrent sites also operate using the freemium model, offering more content and higher download speeds for paying customers.

Think of the old saying 'Why buy the cow when you can get the milk for free?' It doesn't just apply to getting married any more.
ZDNet Gravatar
awgiedawgie
12/05/2009 08:51 AM
RE: Porn Industry Hits Limits of the
To argue with #1, #2, AND #6,

Porn doesn't have an effect on EITHER SIDE of the spectrum. Yes, some people would rather sit in their room and get it off by themselves rather than go out and hit on their friends for sex, but that doesn't mean it reduces OR increases the likelyhood of Pregnancy in teens or rapes.

People who are going to go out and rape someone are going to do it whether or not the watch porn, it's all about the mindset. People who want to "Have sex like a pornstar" are sexual people. It was bound to happen anyway.

Common sense or personality and Porn are two ENTIRELY different things. It's like comparing the debate over Pluto to Christmas!

As for #1, There are some twisted things on the internet related to porn, granted. But that doesn't mean that it's horrible as a whole and should be condemned. Say you had a kid in high school that picked on you. Does that mean all kids in high school are mean and should be given detention on a regular basis to keep them in line?

#2 brought up a good point. It's a given right to the people and will never get banned. It may be kept under tighter restrictions, but you will NEVER see a ban on porn for the same reason the Prohibition didn't work. People will find a way around it every time.
ZDNet Gravatar
Mr.Peg
01/01/2010 05:33 PM
Freedom = Internet = Problem
Oh my God. I can't believe in this.
There are people here who thinks that pornography isn't a sick product of human mind...

Rape
Pedophillia
Incest
Promiscuity
Adultery...

Do i need to say more?
Thanks to the increasing websites of pornography on the internet, cases like i mentioned above are also increasing in a unbelievable way.
Nowadays people think that they can do whatever they want at any time.
If they can't do in real life then they'll do on the internet,after all,internet is freedom...
And one more thing:If masturbation and pornography is a good thing,then why the hell are so many people that can't stop to masturbate or visiting a porn site for one day?
We all know that pornography addiction exists,and the results of someone who suffers from this decease can be quite dangerous to our society.
And the same applies to masturbation.It's an addiction.
If someone disagrees with me,well...
Then why don't you try to stay 3 months without see any sort of pornography and without masturbating?
If pornography is so inoffensive,why we can find on google,forums and websites made especifically for supporting people that are struggling with their own addictions of pornography?
People that are desperate to return to be what they used to be?
People that wants to be free,have control on their own body, have a healthy social life out there and of course a healthy relantionship with someone...
The problem is that we humans think that we can only live with pleasure.
That what we feel is natural...normal.
But the real problem starts when we try to disciplinate ourselves and then we find out that we can't,not easily.
But we don't admit that our own body is stronger than us,instead we say that what we feel,the urge of having sexual pleasure,it's just a natural thing for our body.
If sexual pleasure was a good thing,then we wouldn't have addiction for it or any things that i mentioned above.
It's sad how many people nowadays thinks that pornography it's inoffensive...

And another thing...

for Ivory_Soul

Thanks to our freedom on the internet, we have now a considerable increase of child pornography and more than that...
Kids with 12 - 13 years old having access to adult websites.
Do you really think that a gigantic warning with an "YES" or "NO" on the home page will keep kids away from these kind of websites? Is this the way that the porn industry uses to keep underage people away from their website?
It's their parents fault? Really? I don't think so.
How can you restrict their access to this kind of material if you just said that internet it's a place of freedom?
That's the problem,no one said that freedom it's for good deeds,actually freedom it's dangerous,wanna know why?
Laws and restrictions keep us away from doing something that might be offensive for society or from something that might offend or harm someone on our society.
But with freedom? No,you can do whatever you want with freedom.Including trade nude picures of kids on forums,invite a underage girl by chat online to go to your house for you to rape her,or even having an affair with someone who lives miles away from you through a webcam.
Yes,indeed freedom is a beautiful thing...

Internet are made by humans
Society are made by humans

At least the latter has laws...
ZDNet Gravatar
ace02
01/02/2010 03:02 PM
@Mr. Peg
So, using your logic - saying "it was bound to happen anyway," you're saying that Douglas MacArthur could've spent his entire life reading nothing but comic books, and he still would have become General of the Army.

Everything that enters a human's mind, whether by hearing or seeing, makes up what that person is. If a young boy sees his sister molested by someone he really looks up to, he may think that sort of thing is normal, and wind up doing some molesting of his own. But if his sister is his best friend, he may learn to hate the molester. If a man has not been spefically taught while growing up that molesting and rape are wrong, and then spends all his free time watching young girls getting spanked, choked, etc., during sex, and seeing the guy enjoying it, do you really think that doesn't have any effect?

What a person sees as right and wrong, or if they even believe that there is a right and a wrong, has to start even before they learn to walk and talk. A child doesn't have to be taught to be mischievous - that's engrained. A child does have to be taught that some things, like lying, cheating, stealing, rape, murder; are wrong no matter what. And a child's mind and personality are pretty much set in the first six years of their lives. If they haven't been taught right from wrong, and then they see porn stars having sex with anyone and everyone, and forcing themselves on young girls, they think they can go out and do the same thing with anyone they want, too. So, in one sense, porn does not create deviants and rapists, but it absolutely is a major influence on what people see as normal behaviour, especially if they were never taught what should be normal behaviour.

Sure, I'd love to take Gabriela Lupinkova out behind the barn and tie her to a tree, because she seems to enjoy it so much. But on the other hand, I know that just going out and having my way with whoever I want to is not only wrong, but foolish as well. However, someone who doesn't know any better may think it's perfectly normal to take a girl who looks just like Gabriela, and have their way with her. After all, she likes it rough, so her cries for help just mean she's enjoying it.
ZDNet Gravatar
awgiedawgie
01/02/2010 04:56 PM
RE: Porn Industry Hits Limits of the
OMG, I CAN'T BELIEVE THIS HAS TURNED INTO A DEBATE
ABOUT THE MORALITY OF PORN. If you are incapable of
discussing the subject at hand Porn Industry Hits Limits of
the "Freemium" Model" then don't post. I do not recall
reading whether or not it was moral, whether or not it was
a good thing or bad thing. I recall reading that a discussion
on porn sites basing their money making model on giving
away content in order to get hits.

THere are plenty of places where you can talk about the
immorality of porn, there are plenty of discussion groups
where you can argue what porn does or does not do,
whether it is right or wrong, whether there is exploitation
etc.
Why is it that every yoohoo that has a morality ax to grind
feels that they have a moral right to hijack threads like this?

Happy Freaking New Years happy
ZDNet Gravatar
honkwomp
01/03/2010 08:10 AM
RE: RE: Porn Industry Hits Limits of the
@honkwomp Yes. This hijacking is most perverse!
ZDNet Gravatar
rahul7388-tech@...
08/16/2010 06:46 AM
@honkwomp
Point well-made. And a point I had even thought about making. And if it weren't for the fact that I have a 13 year old daughter that I'd kill to protect, I would have been able to resist the urge to stray off-topic.

On the other hand, though, I can't think of any comment threads I've ever read that didn't veer off on a tangent of some sort or other. And it's not just about having a morality axe to grind - the majority of those threads were not based on morals, but simply some controversial, and usually trivial, point relating to a small part of the original post. In fact, a few of them wound up off on a tangent off another tangent, usually making the bulk of the comments completely unrelated to any part of the original post. Politics-related posts are the worst for becoming so disjointed it's almost impossible to make sense of what's being discussed.

It's like getting 5 million people in a room to listen to a five-minute speech, and then discuss it. I guarantee that an awful lot of those people are going to wind up discussing something off-subject. The problem with the comment thread approach is that everyone can "hear" everyone else's conversations. It definitely makes it hard to read. Reminds me of the movie "Scanners."
ZDNet Gravatar
awgiedawgie
01/05/2010 07:51 PM
@awgiedawgie
lol awgiedawgie... there are so many things false about what
you write, and you are extremely biased. Re-read what you
type before you enter. For example, if one thing was "bound
to happen anyways", it doesn't mean you can attribute it to
everything, such that everything in existence was bound to
happen anyways if things were changed. That's the worst,
most incorrect argument possible.

I'm pretty sure if someone a boy looks up to molested
someone, he wouldn't think it's normal. What gives you this
idea? Another biased assumption. What you just said is the
exact same thing you blamed Mr. Peg of doing.

The list goes on and on and on
ZDNet Gravatar
JohnnyBoy82
01/20/2010 11:01 AM
RE: Porn Industry Hits Limits of the
I don't see the big problem with porn...people are created through sex. We are also one of the few species that has sex for fun. So if someone wants to have sex or masturbate and put it on the internet, who cares. If you don't like it, don't watch it. Also, what do you guys consider "porn." Do you consider artistic photos of beautiful naked women porn? A lot of websites have thousands of photos of just this. Do you consider them porn sites? I don't. People like sex, and they like watching other people having it...TV, magazines, books and movies, to name a few, all support this idea. And to the poster above who said they have a 13 yr. old daughter they would kill to protect. Tell me something, how did your daughter come into existence? Chances are, it involved sex, and I doubt you stopped having sex after she was born. And I also doubt that when you have sex, it is all candy colored rainbows and unicorns, and nothing "bad" or "impure." So whats the big deal if people do exactly what you did to bring your daughter into this world, except they do it in front of a camera? sounds kinda hypocritical and one-sided to me.
ZDNet Gravatar
H0RSE
01/20/2010 10:50 PM
RE: Porn Industry Hits Limits of the
@ Johnnyboy82
You got only one thing right about me. I AM extremely biased. But you ASSume everything else. My bias is based solely on personal observations, not on any unfounded assumptions. It's called scientific study. And you've got the analogy backwards. You cannot say that one aspect of a person's behaviour is bound to happen without applying that same logic to every aspect. That's not an assumption, that, too, is science. And I do go back and re-read what I write, and sometimes I even re-write it to say exactly what I want it to. It appears to me that you are reading what I write already assuming I am wrong, and you have drawn your conclusions to fit that assumption, whether it fits what I have written or not.

And @Horse
"candy colored rainbows and unicorns"??? That phrase carries with it a very childlike connotation. So no, my sex was not at all like that. But it makes me wonder what you enjoy. The problem I have observed is not that having sex, or even having sex in front of a camera, is bad, but that porn sends an implied message that it is OK to have sex with anyone you want, and that it has no effect. I never once said that having sex is wrong, so no, it's not hypocritical.

I have grown weary of this beating my head against a stone wall, so I'll not be responding to, or even reading, any more of your attacks. If you want to think of that as a victory, so be it. But I am not the only one who has done studies on this. Broaden your own minds before you question the integrity of mine.
ZDNet Gravatar
awgiedawgie
01/23/2010 09:48 AM
View More Comments

Talkback - Tell us what you think

Click Here
advertisement

Facebook Activity

Leadership Bloggers

Leadership Bloggers

advertisement