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    <title>Catching Flack</title>
    <link>http://www.bnet.com/5799-13543-0.html?type=18</link>
    <description>Blog Recent Discussion Activity</description>
    <item>
      <title>RE: The 3 Essential Skills of Public Relations (Part 3)</title>
      <link>http://blogs.bnet.com/pr/?p=381#4811_90361</link>
      <description>Remember the &amp;quot;World's Most Dangerous Battery&amp;quot; viral video?&amp;lt;br&amp;gt;Here is another viral video for the &amp;quot;World's SAFEST Battery&amp;quot;. &amp;lt;br&amp;gt;They pierced through a real battery to cause a huge explosion.&amp;lt;br&amp;gt;Among mobile phone batteries, notebook batteries, &amp;lt;br&amp;gt;there is only one battery that doesn't explode...... Watch this:&amp;lt;br&amp;gt;&amp;lt;u&amp;gt;&amp;lt;a href=&amp;quot;http://www.youtube.com/watch?v=CxlBvKrgVNw&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;http://www.youtube.com/watch?v=CxlBvKrgVNw&amp;lt;/a&amp;gt;&amp;lt;/u&amp;gt; &amp;lt;br&amp;gt;</description>
      <pubDate>Thu, 12 Nov 2009 17:16:42 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=381#4811_90361</guid>
      <dc:date>2009-11-12T17:16:42Z</dc:date>
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      <title>RE: What Makes a Good Press Release Today?</title>
      <link>http://blogs.bnet.com/pr/?p=215#11170_89206</link>
      <description>Excellent site, keep up the good work. I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I?m glad I found your blog. Thanks, &amp;lt;br&amp;gt;A definite great read&amp;lt;br&amp;gt;&amp;lt;a href=&amp;quot;http://www.outsourcingjobsuk.com&amp;quot; rel=&amp;quot;dofollow&amp;quot; &amp;gt;outsourcing uk jobs&amp;lt;/a&amp;gt;--outsourcing uk jobs</description>
      <pubDate>Thu, 05 Nov 2009 23:02:46 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=215#11170_89206</guid>
      <dc:date>2009-11-05T23:02:46Z</dc:date>
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    <item>
      <title>RE: How to Handle Questions You Don't Want to Answer</title>
      <link>http://blogs.bnet.com/pr/?p=260#4142_87226</link>
      <description>No cmments pls.</description>
      <pubDate>Tue, 27 Oct 2009 06:41:54 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=260#4142_87226</guid>
      <dc:date>2009-10-27T06:41:54Z</dc:date>
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    <item>
      <title>RE: Should You Start Issuing Social Media Releases?</title>
      <link>http://blogs.bnet.com/pr/?p=173#1806_84019</link>
      <description>Yes, we should be, as it can be the cheapest way to promote any of online business. A lot of social media sites are helping a lot the promoter with out any cost; No doubt in it that social media marketing is the alternative of old traditional publishing pattern. I get surprised to know, that one of &amp;lt;a href=&amp;quot;http://www.businesswebhostingplans.com&amp;quot;&amp;gt;canadian web hosting&amp;lt;/a&amp;gt; provider is getting around 5000 visitor through these social media releases. No doubt in that social media marketing is rocking.</description>
      <pubDate>Fri, 09 Oct 2009 07:27:47 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=173#1806_84019</guid>
      <dc:date>2009-10-09T07:27:47Z</dc:date>
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    <item>
      <title>RE: VMware:  The World's Busiest PR Team?</title>
      <link>http://blogs.bnet.com/pr/?p=83#1003_68181</link>
      <description>also known as Metonymy or a genericized trademark</description>
      <pubDate>Fri, 26 Jun 2009 20:56:01 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=83#1003_68181</guid>
      <dc:date>2009-06-26T20:56:01Z</dc:date>
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    <item>
      <title>RE: VMware:  The World's Busiest PR Team?</title>
      <link>http://blogs.bnet.com/pr/?p=83#1003_68177</link>
      <description>i believe the term you're looking for is a synecdoche. the brand name is a synecdoche for the larger idea of the product.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;a figure of speech in which a part is used for the whole or the whole for a part, the special for the general or the general for the special, as in ten sail for ten ships or a Croesus for a rich man.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;&amp;lt;a href=&amp;quot;http://dictionary.reference.com/browse/synecdoche&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;http://dictionary.reference.com/browse/synecdoche&amp;lt;/a&amp;gt;</description>
      <pubDate>Fri, 26 Jun 2009 20:08:43 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=83#1003_68177</guid>
      <dc:date>2009-06-26T20:08:43Z</dc:date>
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    <item>
      <title>RE: What Makes a Good Press Release Today?</title>
      <link>http://blogs.bnet.com/pr/?p=215#11170_67639</link>
      <description>You must have a story to tell, a hook, or an interesting angle. Whilst demand for news is great, the news must still be interesting.Ideally, make the main benefit of your press release the headline. Or try and answer at least three of the classic five Ws -- who, what, when, where and why -- for your publicity angle in the headline.Keep your press release simple. Always write for scalability and in a way that means it can be published (in a magazine, for example) with as few edits as possible... &amp;lt;a href=&amp;quot;http://www.freeblackjackdownloads.net&amp;quot;&amp;gt;free blackjack downloads&amp;lt;/a&amp;gt;</description>
      <pubDate>Wed, 24 Jun 2009 10:59:44 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=215#11170_67639</guid>
      <dc:date>2009-06-24T10:59:44Z</dc:date>
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    <item>
      <title>Abigail</title>
      <link>http://blogs.bnet.com/pr/?p=381#4811_62527</link>
      <description>?God gave you two ears and one mouth. So listen twice as much as you talk.?&amp;lt;br&amp;gt;well, I definitely agree with this word! nice advice...&amp;lt;br&amp;gt;anyway, I graduated from communication department, and I don't think I could write that well as a PR &amp;lt;img border=&amp;quot;0&amp;quot; src=&amp;quot;http://www.cnet.com/i/mb/emoticons/happy.gif&amp;quot; alt=&amp;quot;happy&amp;quot;&amp;gt;&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;&amp;lt;a href=&amp;quot;http://cruisedisne-y.com/cruise-disney&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;http://cruisedisne-y.com/cruise-disney&amp;lt;/a&amp;gt;&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;</description>
      <pubDate>Mon, 18 May 2009 16:47:02 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=381#4811_62527</guid>
      <dc:date>2009-05-18T16:47:02Z</dc:date>
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    <item>
      <title>How To Write A Press Release Checklist</title>
      <link>http://blogs.bnet.com/pr/?p=215#11170_58042</link>
      <description>here are the basic steps of writing a press release:&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;1) Have a story to tell&amp;lt;br&amp;gt;2) Think like a journalist&amp;lt;br&amp;gt;3) Format the press release properly&amp;lt;br&amp;gt;4) Keep your press release short!&amp;lt;br&amp;gt;5) Promote your press release online &amp;lt;br&amp;gt;&amp;lt;br&amp;gt;An explanation of these 'make news with your press release' steps follows.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;1) Have A Story To Tell&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;You must have a story to tell, a hook, or an interesting angle. Whilst demand for news is great, the news must still be interesting.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;So, find your story and develop it. Position your press release, somehow, to be different. Whilst you try and do this, make sure you think about the following:&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;    * holiday and event tie-in articles&amp;lt;br&amp;gt;    * politically and socially important editorial tie-in articles&amp;lt;br&amp;gt;    * internet innovations and developments or unique products&amp;lt;br&amp;gt;    * unusual events or unique personal accomplishments&amp;lt;br&amp;gt;    * humour and wisdom, or fun and tragedy&amp;lt;br&amp;gt;    * interpersonal relationships on difficult issues.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;2) Think Like a Journalist&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;A 'story to tell' must be told with the person looking to tell that story in mind; i.e. you must think like a journalist.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;So what reasons would an editor want to publish your news? What benefits would their readers get? Is it relevant and timely?&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;Ideally, make the main benefit of your press release the headline. Or try and answer at least three of the classic five Ws -- who, what, when, where and why -- for your publicity angle in the headline.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;If you do not come up with a compelling headline then the journalist (or editor) will simply not read any further. So that is the sole purpose of writing a press release headline: to get the attention of the journalist. Use words like YOU, NEW or HOW TO to achieve this.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;Keep your press release simple. Always write for scanability and in a way that means it can be published (in a magazine, for example) with as few edits as possible.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;Write short, punchy paragraphs and remember to answer these questions: &amp;quot;Who? Why? What? Where? When? &amp;amp; How?&amp;quot; &amp;lt;br&amp;gt;&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;==========================&amp;lt;br&amp;gt;nick&amp;lt;br&amp;gt;==========================&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;&amp;lt;a href=&amp;quot;http://www.fastrealestate.net&amp;quot;&amp;gt;real estate&amp;lt;/a&amp;gt;</description>
      <pubDate>Fri, 17 Apr 2009 21:35:32 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=215#11170_58042</guid>
      <dc:date>2009-04-17T21:35:32Z</dc:date>
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    <item>
      <title>Web Design, SEO, &amp;amp; Internet Marketing Seminar</title>
      <link>http://blogs.bnet.com/pr/?p=215#11170_56789</link>
      <description>Jacob Brown Designs is a well known web design and internet marketing company in Novi, MI. Jacob Brown Designs will be hosting an Internet Marketing, SEO, &amp;amp; Web Design seminar and workshop in Novi, MI on May 23, 2009.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;To Register click the link below for more information:&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;&amp;lt;a href=&amp;quot;http://jacobbrowndesigns.com/internet-marketing-seminar.php&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;http://jacobbrowndesigns.com/internet-marketing-seminar.php&amp;lt;/a&amp;gt;&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;In this seminar, some of the things you will learn will be as follows:&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;* How to stay ahead of the competition through smart, well-balanced marketing strategies including organic search optimization (SEO) and PPC management.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;* How and where to allocate your advertising dollars in the online ad space.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;* How to measure and refine your online marketing campaigns to increase effectiveness and improve your return on investment (ROI)&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;Register now for our Web Design, SEO, &amp;amp; Internet Marketing Seminar. Space is limited ? sign up today!&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;Location: &amp;lt;br&amp;gt;Crowne Plaza (Novi)&amp;lt;br&amp;gt;27000 Sheraton Dr.&amp;lt;br&amp;gt;Novi, MI 48377&amp;lt;br&amp;gt;(248) 348-5000&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;Date and Time:&amp;lt;br&amp;gt;May 23, 2009&amp;lt;br&amp;gt;9:00am - 4:00pm&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;Tuition:&amp;lt;br&amp;gt;$295 - Register before May 1, 2009&amp;lt;br&amp;gt;$395 - Register after May 1, 2009&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;&amp;lt;a href=&amp;quot;http://jacobbrowndesigns.com/internet-marketing-seminar.php&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;http://jacobbrowndesigns.com/internet-marketing-seminar.php&amp;lt;/a&amp;gt;&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;Jacob Brown Designs&amp;lt;br&amp;gt;30328 Pennington Ln.&amp;lt;br&amp;gt;Novi, MI 48377&amp;lt;br&amp;gt;info@jacobbrowndesigns.com&amp;lt;br&amp;gt;(248) 804-8995&amp;lt;br&amp;gt;www.jacobbrowndesigns.com&amp;lt;br&amp;gt;</description>
      <pubDate>Tue, 07 Apr 2009 12:56:15 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=215#11170_56789</guid>
      <dc:date>2009-04-07T12:56:15Z</dc:date>
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    <item>
      <title>Examples?</title>
      <link>http://blogs.bnet.com/pr/?p=70#881_52324</link>
      <description>Are there any examples available (through AMA, perhaps, or other sources) of contract language that provides a balance between the interests of the customer to control the usage of their name, brand and trademark, and the interest of the vendor to build their business through the announcement of a new customer relationship?&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;It's a common enough issue that I'd think someone would have pulled together a few examples to build from, but I haven't been able to locate such a thing.</description>
      <pubDate>Wed, 18 Feb 2009 18:22:49 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=70#881_52324</guid>
      <dc:date>2009-02-18T18:22:49Z</dc:date>
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      <title>RE: Reflections on PR from the Old Guard</title>
      <link>http://blogs.bnet.com/pr/?p=378#4959_24031</link>
      <description>Wow, thanks.</description>
      <pubDate>Sat, 20 Dec 2008 22:44:42 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=378#4959_24031</guid>
      <dc:date>2008-12-20T22:44:42Z</dc:date>
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      <title>RE: The 3 Essential Skills of Public Relations (Part 3)</title>
      <link>http://blogs.bnet.com/pr/?p=381#4811_23475</link>
      <description>Great job reminding people that sales is about the buyer.  In my experience, PR professionals tend to over-rehearse the pitch because they are so tied to the concepts of messaging and branding. Don't be afraid to ditch the script.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;Also, for those in PR who are interested in some very basic sales best practices that can be applied to any industry, you may find this blog useful: &amp;lt;a href=&amp;quot;http://www.trainmysalesteam.blogspot.com/&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;http://www.trainmysalesteam.blogspot.com/&amp;lt;/a&amp;gt;</description>
      <pubDate>Fri, 12 Dec 2008 21:30:43 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=381#4811_23475</guid>
      <dc:date>2008-12-12T21:30:43Z</dc:date>
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    <item>
      <title>RE: The 3 Essential Skills of Public Relations (Part 3)</title>
      <link>http://blogs.bnet.com/pr/?p=381#4811_23465</link>
      <description>It's Salesmanship. I think that's what many PR pros need to learn. I totally agree with jtlivmd; being sincere is at the heart of a good, healthy and long-term relatinship, of any kind.</description>
      <pubDate>Fri, 12 Dec 2008 17:57:13 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=381#4811_23465</guid>
      <dc:date>2008-12-12T17:57:13Z</dc:date>
    </item>
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      <title>RE: The 3 Essential Skills of Public Relations (Part 2)</title>
      <link>http://blogs.bnet.com/pr/?p=380#4812_23464</link>
      <description>Totally agree on the need of an Editor. I've started my proffesional career as a news editor in English and Arabic (my native language) in a news agency and anything written goes through two other chief editors before it hits the wire. And they always find something with almost all the written pieces. &amp;lt;br&amp;gt;Re-reading? It does magic on words and ideas.</description>
      <pubDate>Fri, 12 Dec 2008 17:46:27 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=380#4812_23464</guid>
      <dc:date>2008-12-12T17:46:27Z</dc:date>
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      <title>RE: The 3 Essential Skills of Public Relations (Part 3)</title>
      <link>http://blogs.bnet.com/pr/?p=381#4811_23420</link>
      <description>One tidbit, from &amp;lt;i&amp;gt;Bye, Bye Birdie&amp;lt;/i&amp;gt;: &amp;quot;ya gotta be sincere!&amp;quot; and &amp;lt;br&amp;gt;two good books:  &amp;lt;u&amp;gt;Perfect Pitch&amp;lt;/u&amp;gt; by Jon Steel and &amp;lt;u&amp;gt;How to Become a Rainmaker&amp;lt;/u&amp;gt; by Jeffrey Fox.</description>
      <pubDate>Fri, 12 Dec 2008 12:08:38 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=381#4811_23420</guid>
      <dc:date>2008-12-12T12:08:38Z</dc:date>
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      <title>RE: The 3 Essential Skills of Public Relations (Part 2)</title>
      <link>http://blogs.bnet.com/pr/?p=380#4812_23419</link>
      <description>Jeepers!  Only three (now four) responses?  What gives?  Nobody cares about PR?  I'm a good writer, and was recently trained to write copy.  Now I'm setting up shop on my own.  I welcome any and all advice.  To paraphrase Hamlet, &amp;quot;the network's the thing.&amp;quot;  Is there a good PR forum or community on the 'Net?</description>
      <pubDate>Fri, 12 Dec 2008 11:58:08 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=380#4812_23419</guid>
      <dc:date>2008-12-12T11:58:08Z</dc:date>
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    <item>
      <title>RE: The 3 Essential Skills of Public Relations (Part 3)</title>
      <link>http://blogs.bnet.com/pr/?p=381#4811_23264</link>
      <description>I think one of the reason that there are so many terrible pitches is because this is the one essential skill that isn't really taught, at least not when I attended school or interned. I learned all about strategic planning, AP Style and the Elements of Style, but pitching was never covered. Yes, there were vague mentions of building relationships, but my professors didn't delve into what that really entailed. &amp;lt;br&amp;gt;&amp;lt;br&amp;gt;When I had to pitch to national newspapers during my first week at my first job, I was horrified and not at all prepared for the experience. I felt like a slimy telemarketer, and abrupt, time-pressed journalists who had no interest in my clients didn't help to build my confidence.</description>
      <pubDate>Thu, 11 Dec 2008 16:14:05 GMT</pubDate>
      <guid>http://blogs.bnet.com/pr/?p=381#4811_23264</guid>
      <dc:date>2008-12-11T16:14:05Z</dc:date>
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