The Concept is HealthiER -- LisaGreim's comment on "Safeway Aims 'Healthy' Products at Kids, Using Cartoon Characters" | TalkBack on BNET

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Safeway Aims 'Healthy' Products at Kids, Using Cartoon Characters

LisaGreim06/05/08 Report as spam
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The Concept is HealthiER

For parents who send their little ones off to school after a breakfast of Ho Hos and Dr Pepper, switching to a Bugs Bunny-themed fruit plate or a whole grain-ish cereal could be a revelation. Kroger launched a bunch of Disney-themed kids' products a year ago -- wonder how well they're selling.

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