Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo

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  Geoffrey James, Sales Machine10/28/08 Report as spam
  1

  RE: Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo

  What an incredible waste of time and money. I'm mostly down on branding when it comes to B2B companies, but I'm not surprised to find out that B2C companies are just as stupid.
  
  
  
  BRANDING STRATEGY = CORPORATE BOONDOOGLE
  
  
  
  http://blogs.bnet.com/salesmachine/?p=550

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  dtaylor71310/28/08 Report as spam
  2

  RE: Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo

  Like the logo or not, spending a million dollars on it is a drop in the bucket to a marketer like Pepsi. Pepsi's perennial problem has been trying to catch arguably the greatest brand of all time, Coke.
  
  And for those of you who are down on branding, may I remind you that this is nothing more than sugar water and cola flavoring that we're talking about here. There are far cheaper ways to quench your thirst, yet somehow the world spends billions a year on their products.

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  percychow10/28/08 Report as spam
  3

  Hey Bravo to the Sales Team for pulling off that scam!

  Selling a client their old logo for $1 million is ingenius. I WANT that guys as my next Sales VP!

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  JoshReeve10/28/08 Report as spam
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  RE: Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo

  We see this over and over again.
  
  I am actually pretty impressed that Pepsi only got away with 1 million worth of expenses in changing their logo. As the article suggests the real cost is in replacing all the collateral.
  
  Well done at minimising the cost Pepsi!

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  Aimee33310/29/08 Report as spam
  5

  Abandon the word Pepsi, opportunity lost!

  "It???s surprising that they didn???t abandon the word Pepsi altogether-"
  
  I'm with you Jim! Big opportunity lost! Maybe you should send them a bill- sounds like they don't have a problem paying for things.
  
  I believe the turn towards minimalism in advertising is truly a reflection of our society. The change from the Me generation, big money, big toys to the what I call the "green" generation, clean air, hug the trees.
  
  Today-less is better. But trust me, Big will come back soon. And when it does...Pepsi will pay another $1 mil or more, to go back to a version of the 1898 and the 1962 years mixed! lol.

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  www.ryanwahlstrom.com01/21/09 Report as spam
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  RE: Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo

  I think it looks a lot like Carnival Cruise Line's logo. http://cruisemarketwatch.com/blog1/articles/carnivals-red-white-and-blue-corporate-logo/

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  clarkm02/13/09 Report as spam
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  RE: Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo

  Dtaylor713's response actually provides more evidence against the practive of branding than supporting it as I believe they intended. Unless the brand is "sugary, carbonated drinks" then the fact that people spend millions on them is not relavent, that simply defines the industry. The fact that they spend more on Coke than Pepsi is relavent. And I don't believe that the branding wars between the two has had significant impact on market share for either one. I believe there is actually more evidence to the contrary ("Classic Coke" anyone?).
  
  Logo changes are just stupid unless there is a merger of two fairly close equals involved. Nobody's going to buy Pepsi or any other sugary, carbonated beverages because of a new logo. In that market they are better off trying to find the next new brand to take the place of all the energy drinks that are the big sellers today. That is where real marketing takes place.

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  chineartdirector02/26/09 Report as spam
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  RE: Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo

  I'm curious why clarkm has a bee in his/her bonnet about
  branding. Why is clarkm so convinced that branding has
  no impact on market share? Why does he feel changing a
  logo is 'stupid' unless there is a merger?
  
  How about all products are packaged in white containers
  with the same size helvetica type. Then the 'real
  marketing' can take place.
  

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  BobJRH03/07/09 Report as spam
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  RE: Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo

  I think none of you know just how much effort and time is really put in research and graphics. If the design company was owned by you I bet you would not be so negative then would you?

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  shame on pepsico06/02/09 Report as spam
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  RE: Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo

  PepsiCo supports gay magazine with advertising
  Company sends an "in your face" message to those opposing gay marriage
  June 2, 2009
  
  Taking an "in your face" approach, PepsiCo sent a public message of support for the homosexual agenda. The company ran a full-page ad in the June/July issue of Out, a semi-pornographic homosexual magazine. The magazine is filled with page after page of nude and semi-nude photographs of men in suggestive positions.
  
  AFA has asked PepsiCo to be neutral in the culture war, including homosexual marriage, but the company has consistently refused to do so. The ad supporting Out was a clear indication that the company is standing fast in its support of the homosexual agenda.
  
  Consider these actions:
  PepsiCo is a member of the National Gay and Lesbian Chamber of Commerce. (Ford, McDonald?s and Wal-Mart withdrew from the NGLCC when asked to do so. PepsiCo refused)
  PepsiCo requires its members to attend diversity training classes promoting the acceptance of homosexuality.
  PepsiCo financially supports "gay pride parades" in cities across America.
  PepsiCo gave a total of $1,000,000 to the Human Rights Campaign (HRC) and Parents, Families and Friends of Lesbians and Gays (PFLAG). HRC gave hundreds of thousands of dollars in an effort to legalize homosexual marriage in California.
  PepsiCo uses its TV commercials to promote the homosexual lifestyle.