Video Online Ads Three Times as Valuable as Display, But Still Have a Ways to Go

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  jeremy blake09/22/08 Report as spam
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  RE: Video Online Ads Three Times as Valuable as Display, But Still Have a Ways to Go

  Its great that video ads are commanding more than display. They are able to use audio and video and involve the users more through stimulating those senses. It is a fact that less people read or have time to read, so online video advertising fits well with the time we have to engage with a brand and its proposition.
  I think that banner ads that don't have video can probably receive a better quality of user interacting with them in that they may be more qualified. By this I mean that if an advertiser wants clicks as a measure of success they can harness the power of information based selling, and get users to click to read more about the product or service the advertiser is promoting. I have no evidence to back this idea, although I feel watching a video may be an activity engaged in by more people, hence less qualified buyers. Arguably you are still getting your message across to more people so the advertiser should pay more as the ad has increased interactivity and branding power full stop. according to some research from the UK IAB the only medium here in Blighty to increase in spend other than online was cinema advertising, by a whopping 9% YonY. In credit crunch times the cinema offers escapism and film is the only medium offered, although a few locl restaurants still run static ads with a music overlay. So I guess we just love movies, short home made, professional it doesn't matter. And if online media publishers can charge more then they should. It is about time medis put its rates up when so many other businesses do.
  Jeremy Blake Reality Training www.realitytrain.co.uk