The B2B Marketing Challenge

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  meryllogue@...10/29/07 Report as spam
  1

  Why ?

  These videos are missing the mark, in my opinion. The concept is outstanding. So just what is my problem with them?
  1) WaY tOO MAny FoCUs ShifTS aT A TIme! I understand the technique is to make it more "active" and "MTV-ish" but the reality is, you are making me carsick. For example, someone writes a word on the board, and then the camera shows it from 3 different "close-up" lenghts.
  2) No content. These are very short on valuable content.
  3) Too much focus on stick figures. Related to #2 above.
  4) Not enough solid view of the entire whiteboard. Related to #1 above.
  5) Just plain irritating to watch. Related to #1-4 above.
  RECOMMENDATIONS?
  1) Do the opposite of #1-4 above.
  
  We are BUSINESS people, not high-school or college students. We don't need constant animation to hold our attention!