Moodier Britons Make Marketing's Job Tougher

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  MoodyConsumer07/09/08 Report as spam
  1

  You forgot to add something to your 'ire' list

  As a `moody British consumer', I feel I can be considered 'expert' enough to contribute to this article, so have registered with Bnet to do so.
  
  I believe that you need to add the following to your list of targets for British ire...
  
  - Cynical, pigeon-holing, marketing types who seem to flourish in an increasingly disenfranchised age of PR, over-inflated consumer hype and corporate spin.
  
  Oh, and you can add another 'miserablist' type too:
  
  The Disgruntled Socialist
  Likely to be a 30-something left-leaning who moved North to escape from all the yuppies down South, only to discover 10 years later that their adopted city is being decimated by London-based property developers building soulless cheaply-made 'luxury city living' apartment blocks on every street corner. They 'a brand that rescues their society from the continual uncontrolled boom and bust of the market economy'.

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  Maberz07/16/08 Report as spam
  2

  Agree completely!

  Good to see I have another 'Briton' (I don't like the tag, Briton) who feels the same way!

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  Maberz07/16/08 Report as spam
  3

  A View from a Briton

  You do realise that attitudes in the West Country are different to the Midlands?
  
  In the West Country, particularly the rural parts, local brands play a big part. Sense of community is also a big factor, as the West Country is made up of various small towns and villages, where the community is everything.
  
  And I certainly hope you know what you're talking about when you refer to the West Country. The West Country primarily consists of Somerset, Devon and Cornwall. Gloucestershire is right on the edge between West Country and Midlands, but Wiltshire (I believe) shouldn't be classed as West Country.
  
  And, in case you couldn't tell, I'm a Somerset lad, and I think I know what we like a little better than you do.