No One's Perfect Dept: How Steve Jobs Missed the Music Revolution

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  Mark Pilipczuk06/12/08 Reported as spam
  1

  Traditional market research works when..

  Traditional market research works when you're trying to refine an existing
  product or figure out why some parameter associated with the product went
  out of kilter. Talking to customers is the quickest path to getting what you
  need to fix the problems.
  
  On the other hand, if Jobs had focus grouped the iPod, I'd wager it would
  bomb. "I've got a CD player that lasts me through my workout. Why would I
  want to carry all my music with me? And at THAT price??" Sometimes you've
  got to go with your gut, and thank goodness Steve's is indeed golden.
  
  And don't for a minute let some writer tell you that Jobs made a mistake in
  music. It's not who's first out of the blocks (Napster, WinAmp), it's who
  breaks the tape at the end that counts. Jobs is bright and fast enough to see
  a trend emerging and then can push his team to out-execute the other guys.

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  seansilverthorne@...06/13/08 Report as spam
  2

  No mistake made

  Great comment about focus groups. Jobs did make a mistake -- he admitted it. The powerful thing is that he quickly saw he was wrong and, just as smart, listened to team members about what could be done to get Apple in (and eventually ahead of) the market
  
  Sean "The Writer" Silverthorne