Rachael Ray, Dunkin' Donuts and Terrorism

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  mbmattis@...05/29/08 Report as spam
  1

  What Celeb Would You Pick?

  Oscar Wilde. Charming, a brilliant speaker, and DEAD, so he can't screw up.

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  seansilverthorne@...05/29/08 Report as spam
  2

  Another advantage of DEAD

  Free!

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  victoria106/03/08 Report as spam
  3

  RE: Rachael Ray, Dunkin' Donuts and Terrorism

  I think that celebrity endorsements do have their ups and downs and the downs can be quite harmful to the brand. In my side of the country - West Africa, celebrity endorsements are not very popular and companies are very careful about who they make the face of the brand. Newcomers are given time to show whether they are prone to gossip or not. With a lot of celebrity magazines ready to dig up all kinds of dirt, this does not take very long. Footballers are most preferred by corporate organisations. Actors and actresses are least preferred.
  
  VO