Facebook in Pinstripes

•  
  pjmchugh@...11/19/07 Report as spam
  1

  Enterprise leverage of current commercial SNP

  Platforms such as LinkedIn and even Linden Lab's Second Life are deployed social networking platforms the enterprise is already leveraging (through use by their employees) to establish beneficial weak ties as well as to modify distributed employee behavior.
  
  As simple examples, LinkedIn facilitates business introductions beyond your immediate circle of colleagues and allows Q&A for quick data collection from a broad audience. On the behavior modification front Philip Rosedale, founder of Linden Labs, noted at the recent HBS Cyberposium 13 that corporations are using Second Life to facilitate on-line meetings, driving engagement more like face-to-face interactions versus traditional conference calls.
  
  These Web 2.0 platforms are easy for enterprise employees to leverage (which they are doing) without corporate buy-in or major financial commitment. This beneficial initial use will ultimately translate into broader corporate deployment and leverage such as was seen in PDA adoption first by power users (many times at their own expense) and then more broadly via enterprise class infrastructure roll outs.

•  
  paul.dequaasteniet@...03/11/08 Report as spam
  2

  RE: Facebook in Pinstripes

  Facebook won't last - once the novelty wears off people will move back to phones and e-mail.