Three Strategies for Successful Pricing During a Downtown

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  moultonian07/08/08 Report as spam
  1

  no one caught the typo? during a "downtown"?

  really?

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  steveo@...07/09/08 Report as spam
  2

  RE: Three Strategies for Successful Pricing During a Downtown

  Yikes. I didn't catch the typo either! Not only that, but when read moultonian's post, I read it as "downturn" there as well.
  
  What is happening to me?
  
  (Feel...so cold. Everything...going dark...)

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  Mike Van Horn07/17/08 Report as spam
  3

  RE: Yeah but don't give away the franchise

  Here's a story from the last downturn. One of my clients was the owner of a
  window and door installer. "I'm losing all these jobs that I used to get!" he
  cried. "All these bottom feeders are offering prices I can't possibly match.
  How do they do it?"
  
  My advice to him: Insist that every job you do is profitable. Don't chase
  buyers who are shopping just for lowest price. Remind good customers how
  important your good service is to them, and tell how you can save them
  money. See how you can be more productive and efficient, and thus stay
  profitable even with a small price cut. Drill the importance of this into your
  employees. Cut everybody's work hours if necessary rather than laying people
  off. They won't leave: where would they go?
  
  It was not easy for him to follow this advice; things were tough on him.
  
  But a year later, he was elated. "All these jobs are coming in from customers I
  thought I had lost. I asked them why they were coming to me. They told me
  they had to -- all these low-price competitors had gone belly up."
  
  "Now what I have to do is make sure I retain these efficiencies in my operation
  even as times get better, so I'll be even more profitable. That way I can afford
  to grow."
  
  Mike Van Horn

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  yach02209/06/08 Report as spam
  4

  RE: Three Strategies for Successful Pricing During a Downtown

  HELP PLS! Pls send me a strategy for pricing standardization- yach022@yahoo.com