Good News for Consultants: Our Brains Are Hard-Wired to Seek Costly Advice

•  
  roy.atkinson@...05/20/08 Report as spam
  1

  This explains "The Spanish Olive Paradox"

  When I was very young, I heard a friend of my older brother tell this story about his job at the local grocery store:
  He opebned up a case of Spanish Olives, check the price list, set his price marker (called 'rotators' back then), and marked each jar 95?. They sold out in a couple of days. The next case came in, and my brother's friend checked the price again, and realized his mistake: They should have been marked 59?. He put the lower price on the jars of olives, and they sat on the shelves. Feeling experimental, he marked them back up to 95? each, and they sold out.
  
  Conclusion: People perceive that they are getting more when they pay more.

•  
  roy.atkinson@...05/20/08 Report as spam
  2

  Do not trust spell check in Firefox

  that's all I can say.