Love 'em or Hate 'em, You Still Need PR People

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  ennyman08/28/08 Report as spam
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  RE: Love 'em or Hate 'em, You Still Need PR People

  Made for a good read. I like the maxim, "Consider the source"... Naturally the PR pro wants to defend his ilk. To some extent he is correct.
  
  Not everyone is temperamentally suited to be the spokesperson for their own companies. But every company benefits from having someone representing them "in the game"... whether a professional firm or in-house team. We do PR in-house, and believe there is strong cred established through years of relationship building, and coordinating communicatiosn between tech staff (experts) and editors.
  
  At the end of the day, twenty years of double digit growth is not a bad track record. It could be argued that greater success would have been ours with a pro firm advocating for us. The challenge for small growing companies is often in other areas... Making sure we fill orders quickly and accurately, for example.
  
  Excellent read here today though.
  ed