Is Your PR Agency Getting Ready to Fire You?

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  Francis Moran08/11/08 Report as spam
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  RE: Is Your PR Agency Getting Ready to Fire You?

  Thanks for the post, Jon. We agency types all too often feel less than fully appreciated by our clients but that's usually an acceptable part of the bargain we strike.
  
  It's generally only when a client crosses the line and becomes abusive that we quit the account, and any kind of mistreatment of a consultant most definitely falls on the wrong side of the line.
  
  Abuse aside, we use an informal little calculation around here to calibrate how much aggravation we'll put up with before firing a client. We call it the Aggravation Quotient, or AQ, although there are good replacement candidates for the "A" in "AQ."
  
  The bigger, richer and more strategic the account, the higher its allowable AQ, and so the more of the usual runaround we'll tolerate. But we've had instances where an account with a very high AQ was still fired because its principles were simply awful people or because the value proposition had become irretrievably distorted.