The C-Level Isn't Reading Newspapers Anymore: They're on the Web

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  cbscott7407/11/08 Report as spam
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  Key piece missing here

  Jon,
  
  There's an elephant in the room here - all of the execs polled in this survey were found online. So, they took people who were already surfing the web looking for news and information ("Forbes.com and Insight Express? nationally representative online Panel") and asked them if they get their news and information from the web... Duh.
  
  A better way to handle this would have been to survey the readers of Forbes magazine offline. It's more expensive, but it would make for a more reliable study.