Gatorade Ball Girl Viral Video Makes a Big Splash

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  nhbalex07/01/08 Report as spam
  1

  Very successful ad

  These type of videos get people thinking.. is it real or is it fake?
  
  Once deemed not real it then becomes a game of "Where's Waldo" where you start trying to figure out who did the ad. It ties in perfectly with their oft repeated tag of line of "It's in you."
  
  Had it been a regular commercial of an athlete sweating in blue or orange.. it wouldn't have gotten as much media attention as it has.

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  krisbeldin07/01/08 Report as spam
  2

  RE: Gatorade Ball Girl Viral Video Makes a Big Splash

  Great piece on NPR yesterday (June 31, 2008) on viral videos, including the Gatorade video.
  
  http://www.npr.org/templates/story/story.php?storyId=92036174

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  bdorsey12307/02/08 Report as spam
  3

  RE: Gatorade Ball Girl Viral Video Makes a Big Splash

  Too subtle to translate to effective sales. It hit the cyberwaves fast and extensively but it wasn't till I heard a news report as to its true nature as an ad, that I realized it wasn't a real scene. Even then, I still didn't know who the advertiser was. A splash screen at the end with a "reach your potential" theme and Gatorade logo would have been just as exciting to watch and more effective in outcome.