Why Top Executives Are Resisting Social Media

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  krisbeldin06/12/08 Reported as spam
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  Education, Education, Education

  Great post, and very timely at that! Part of the reason the C-Suite don't understand social media is because so many of us in the industry don't understand it, or do and just don't articulate that to the executives.
  
  I'm with an agency and feel like we have a real mountain to climb and yet there are still professionals in the PR/marketing industries that just aren't online - as unbelievable as that sounds.
  
  It might be worthwhile for you to cover some of these basic social media tools and ways they can be implemented and used to serve corporate goals. The Web is moving at the speed of light and we need to catch up and figure it out.
  
  Thanks again for a great post!

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  wgililla06/14/08 Report as spam
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  RE: Why Top Executives Are Resisting Social Media

  The truth is it is hard, if not impossible, to quantify the return on investment for a corp blog. Image managment is risky business. Its important and expensive. Many executives believe blogs take image managment out of the hands of the experts and leave the company unprotected. Additionally, how do you pay for it? and how do you justify the expense? Those questions must be answered in real and practical terms. Its easy to say its the cost of doing business if you arent responsible for budget priorities. When it comes down to spending money on people or programs, you have to know what your talking about.