Best Practices of PR Departments

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  jimsink@...06/09/08 Report as spam
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  So-called best practices

  Jon, thanks for summarizing these "best practices," but this list is kind of soft. What makes something a best practice---can practitioners really vote on this, or should best practices be empirically proven by some kind of objective observations and measurements? My second question about this list is the use of words like "optimize." What does that vague, amorphous word mean---try as hard as you can? Don't all of us do that anyway? In short, the list is interesting, but I'm not sure how useful it is for guiding change in PR department management.
  Jim Sinkinson
  Publisher, Bulldog Reporter