PR Lists: Worth the Trouble?

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  carolspr05/19/08 Report as spam
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  There is value...

  I work with a company that has been on several best places to work lists (locally, statewide and nationally) as well as been included as one of the Inc. 5000 and Tech Titans (fastest-growing tech companies in Texas). Beryl, a healthcare call center (www.beryl.net), has been able to effectively incorporate this recognition into their marketing messages, which has assisted in recruitment efforts and heightened employee pride and longevity. The call center industry typically has low morale and high turnover, but not Beryl, and thus positioning itself as a desirable place to work undoubtedly assists Beryl with recruitment and retention.
  
  Additionally, the CEO published a business book last year about corporate culture. For him, the notoriety that Beryl has received supports the premise of his book, "Why Is Everyone Smiling? The Secret Behind Passion, Productivity & Profit." (www.whyiseveryonesmiling.com)
  
  From a client-relations standpoint, Beryl communicates the value of these awards to its current and prospective clients by explaining that happy employees provide better customer service, which every hospital wants for its callers. Plus, happier employees are more likely to stay in their jobs, which means that client hospitals will have greater continuity.
  
  For Beryl, there have been many valuable benefits to applying for and being included on these lists. From a PR standpoint, we have had the opportunity to promote the recognition they've received through local and trade media.

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  LindseyB05/19/08 Report as spam
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  RE: PR Lists: Worth the Trouble?

  Interesting topic and I have definitely wondered the same thing while filling out applications, but I think there can be value involved depending on the kind of list. Our company was listed as one of the top women-owned businesses in San Diego and we have received numerous phone calls and a new client because of it. It gave the company presence.

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  prmavencolorado05/19/08 Report as spam
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  PR Lists: Worth the Trouble?

  I think that it depends on the list (consider the source). Some publications make it a "pay to play" which is counter to what publicity is. However, if it is a reputable "publication" it could be worth the visibility. Our local business journal does a Best of issue and the number of votes is huge.
  
  Rosanne Gain RGPR
  Colorado Springs, CO