CEOs Have a Real Credibility Problem

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  jimsink@...05/08/08 Report as spam
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  CEO candor: PR needs to step up

  Jon, you exhort CEOs to get hip to today's new media environment, but it's PR pros who need to take the lead---standing up to obfuscating CEOs and convincing them that authentic communications are necessary and smart. It's not until PR pros assert wise influence over the CEO's message that they deserve a seat in the C-suite. Best,
  Jim Sinkinson
  Publisher, Bulldog Reporter

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  mbmattis@...05/08/08 Report as spam
  2

  It's PR's and the CEO's duty

  It's both. PR needs to take the lead but today's CEOs have to learn that they can't just buzz their assistants and have them "take a letter" that will set things straight. Business today is a 25-hr per day thing, and CEOs are in the spotlight the whole time. If they can't be "on" 24/7, they gotta go home.

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  jongreer05/08/08 Report as spam
  3

  Easier said than done

  Point taken, Jim, but it's not easy to get in the face of the CEO and tell them to get with the program. That's one reason for blog posts like these -- to give PR people ammunition [and perhaps a little backbone]

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  dsm@...05/08/08 Report as spam
  4

  RE: CEOs Have a Real Credibility Problem

  Yes. Correct. But this is nothing that hasn't been stirred around for 20 years - where CEO's and the top echelons of corporations are often out of touch with the day-to-day business. It is simply the other side of that same coin. This is a good thing, really; that is why they employ consultants such as me to translate the high altitude speak into reality at the customer interface. We've become so fancy and business fashion prone that this issue is never given serious consideration. Where's Hans Christian Anderson's equivalent these days?