Ad Age's Predictions of 2008 Marketing Trends

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  Chuck Nyren12/19/07 Report as spam
  1

  WORKING RETIRED

  Not much new with this one. I've been bloviating about it for over five years - in articles, in my book, on my blog.
  
  Is Madison Avenue listening? Not really.
  
  http://advertisingtobabyboomers.blogspot.com/

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  jongreer12/19/07 Report as spam
  2

  Working retired

  Well boomers are hitting their mid-60s so this trend should pick up steam. Anyway, the only people who work while "retired" are people who need the money...