Chrysler Buries PR in the Corporate Bureaucracy

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  folabiakin12/14/07 Report as spam
  1

  Chrsyler Back To The Stone Age

  It's amazing that an American Company of the size of Chrysler would be making this kind of blunder. Thiis is definitely a throwback to the stone age for the Company. Of all functions, HR (perhaps beaten only by Finance) should the last function that public relations should report to.
  
  I don't think the Head of HR at Chrysler has got either the skills, the temperament or ability to understand the importance of the value that PR brings to the table. So while he or she is being schooled in the rudiments of PR (assuming he/she even wants to learn), the ability of PR (and by extension, the Company)to communicate with and help build the brand will suffer. And God forbid that the Company experiences a Crisis now.
  
  What Chrysler has done has been tried and seen to fail in the 1970s. The prognosis doesn't look very good.

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  jongreer12/14/07 Report as spam
  2

  And the cars aren't great either...

  And you know, it's not like Chrysler is setting the world on fire with their products, either. You'd think they would want and need an aggressive communication program to sell more cars and trucks.
  
  One other thought: maybe Chrysler is getting ready for some sort of showdown with labor, and that's why they figure they need PR to be right in the middle of the HR department.

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  Shrinagesh12/15/07 Report as spam
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  RE: Chrysler Buries PR in the Corporate Bureaucracy

  This is pure BAD PR

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  alan.hart@...12/27/07 Report as spam
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  PR....really

  I don't see this as a bad move for a private company. There goal at the moment is business fundamentals not press hits. PR has never been a strategic function in the same way that marketing or finance is. PR by its nature takes the result of strategy (actions) and promotes them in the best light possible to publications and external stakeholders. If you want to get strategy for business fundamentals in a private company right, PR does not need a seat at the table.

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  gdong15512/27/07 Report as spam
  5

  RE: Chrysler Buries PR in the Corporate Bureaucracy

  This makes total sense for a CEO who didn't want anyone to talk at the annual shareholder's meeting...except him.
  
  PR, which is all about managing the messaging and imaging of a firm to the outside AND inside world, reporting to HR which is all about creating delusional views of the workplace for the inside fold... hmmmm another GE executive alumnus who hasn't adapted.