Empty PR Exercises That Make Your Company Look Amateurish

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  Geoffrey James, Sales Machine10/18/07 Report as spam
  1

  ROFL

  And don't forget announcements that some tiny magazine somewhere gave you (and 50 other advertisers) some ridiculous award.

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  twanless@...01/17/08 Report as spam
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  RE: Empty PR Exercises That Make Your Company Look Amateurish

  Travis:
  As usual, incisive and honest.
  
  As a receiver of many of these lame-o announcements, I can attest that they usually hit the round file faster than penis enlargement spam. As someone who's been asked to send them and "maneuver them into the press" through contacts, I'm more diplomatic but equally adamant.
  
  It always gets down to the same questions: What's the story here and why should anyone care? In 90 per cent of cases, these announcements don't pass either test.
  
  However, there is one reason why these are still ever present: They're often aimed more at investors than at the press. Companies send them out so they can then "legitimately" post them on their websites as company news. This, it's believed, will keep the investors happy and maybe attract some new (stupid) ones.
  
  Does this kind of investor relations routine work? Doubtful, but no one wants to question the system for fear they might be found wanting in the management department. Plus, it's easy content generation that appears to make it look like something is happening.
  Tony Wanless

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  Donald Gay01/18/08 Report as spam
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  Empty PR

  What should a small company disclose in a pr effort?

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  oakye01/18/08 Report as spam
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  this is how enterprise software lives

  Larry Ellison adopted these no-nos, Salesforce.com adopted them, NetSuite tries to sound like SAP, and it goes on an on and on. Why does that particular sector have so much brouhaha other than to just stay in the news and be "top of mind"?

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  stearnsdwightassts02/01/08 Report as spam
  5

  RE: Empty PR Exercises That Make Your Company Look Amateurish

  Hmmm, this perspective is very interesting. Kinda makes me think about the days preceeding Bill Gates' journey from total obscurity to the icon he's become in worldwide business today. Bet ya one editor along the way back in 1975 tossed an early Microsoft press release about its new "founder." Those unknown today can also become tomorrow's best, and yes, most famous.
  
  Pat Dwight

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  jsmith686802/06/08 Report as spam
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  RE: Empty PR Exercises That Make Your Company Look Amateurish

  It's "bore", not "boar"; which bring sme to the point. If you're going to critique a practice, don't make amateurish errors. Even if you're right, as I believe is the article, you're crdibility is in question.

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  jsmith686802/06/08 Report as spam
  7

  RE: Empty PR Exercises That Make Your Company Look Amateurish

  It's "bore", not "boar"; which brings me to the point. If you're going to critique a practice, don't make amateurish errors. Even if you're right, as I believe is the article, you're crdibility is in question.

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  thewinde1@...02/09/08 Report as spam
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  credibility in question...?

  hmm, you have misspelled credibility.

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  doncampbe02/11/08 Report as spam
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  RE: Empty PR Exercises That Make Your Company Look Amateurish

  Nice article. But, what do you mean by a "Barney partnership?" Perhaps an article regarding caution against using obscure references might be nice.

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  karenswim@...02/12/08 Report as spam
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  Empty PR Exercises

  I completely agree that press releases targeted to the media should follow the traditional rules. However, in this day and age many press releases are targeted to the consumer and not the media. Internet marketing has birthed a generation of marketers who use this medium to remain top of mind to for their ideal customer and are not specifically writing to the media. Unfortunately the "marketing" press release has also unleashed a flurry of poorly constructed content that doesn't even pretend to know the rules...but that's another story!
  
  Karen

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  gpadley@...02/13/08 Report as spam
  11

  Try This..

  Good speaker, good book...
  Comments- http://5691gerg.com/?s=shankman
  Book- http://www.amazon.com/Outrageous-Stunts-Work-Company-Needs/dp/047004392X
  
  Worth a read.