Expanding Overseas: The Best Large Markets

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  js7763204/29/08 Report as spam
  1

  India

  Couple of additions on the India bit...
  
  Cost of Doing business - although a democracy, the policies are determined by the govt in power... the govt changes every 5 years and hence the policies too change to suit the govt and the coalition.. although government functioning has improved, red tapism and bureaucracy still exist...
  
  2ndly, if a company has to enter india, it has not much entry route except through Mumbai where the cost of doing business is not so low.. rentals - both residential and coporate - are on astronomical high levels (comparable to NY and HK); the example you mentioned for Software professional will do not give true picture for today since the supply has long outdone the demand... the salaries of young MBAs just out of premier b-schools are now moderate to high (you cannot compare it in $ terms though)...

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  nlfre@...05/07/08 Report as spam
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  Salaries

  In $ terms, this years top B schools attracted jobs in the region on $100,000 and more.. I got this thru the media in the US. Also, India is not as cheap as people like to think, but the market and the potential is enormous.

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  gordonmh04/29/08 Report as spam
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  whats the bigger risk - to do nothing?

  Great to see you encouraging your readers to consider wider global marketing opportunities. Difficult to do any of these markets justice in a short article. But sitting here in the UK with branches in the US and China, you have to be pretty dumb not to want to follow the smell of money and taste of upward mobility, which are everywhere. Now its our turn to get used to their forms of Capitalism and playing by their rules. Its madness to think that you can enter a market and conquer it sitting in Madison WI or Newcastle. Chinese and Russian law works inside these countries - its just not law as we know it Jim! When you get down and dirty consumers all want the good experience of brand, but value is in the eye of purchaser. Remember your 4Ps - just do it locally!

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  bmontpetit04/29/08 Report as spam
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  RE: Expanding Overseas: The Best Large Markets

  Language Barrier?
  
  It's very true that these locations and rising markets offer fantastic opportunity. I think it should be clarified though that a very real way to ensure success when moving into to foreign markets is ensuring that the entire marketing strategy is geo-politically friendly and properly localized.
  
  Despite the goods being in each respective market - approaching companies for deals without the ability to properly and effective market to the in-country population according to their own culture and language, wil ultiately affect sales.
  
  Think localization - for global movement.
  
  -B

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  jainajay06/26/08 Reported as spam
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  RE: Expanding Overseas: The Best Large Markets

  The population of India is 11.2 billion ( 110 Crores) as against 1.12 billion mentioned.And China populaton is also 13billion plus against 1.3 billion mentioned.
  
  Regards
  
  Ajay

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  adcruz07/08/08 Report as spam
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  no it ain't

  ajay,
  the population of India is not 11.2 billion, it's 1.2 billion as the author mentioned.
  
  http://en.wikipedia.org/wiki/India
  
  I believe the world population is about 6 billion.

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  hamzah.ritchi08/25/08 Report as spam
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  what about Indonesia

  I think Indonesia, apart from many travel warning nowadays, make a point for investment target.

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  vkhullar09/03/08 Report as spam
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  RE: Expanding Overseas: The Best Large Markets

  I think industry majors understand all the good and bad things and do their due diligence before entering any new market be it china or india.Ofcourse the language barrier is always there but the cost of operations....

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  Dianaluo1311/20/08 Report as spam
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  Re: Expanding Overseas

  Great articles! How about a similar one for people looking to start careers overseas? Thanks.