Profiling Your Competitors

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  sckenfox@...03/08/07 Report as spam
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  Invisible Competition

  You might also want to read Ken Fox's article in the September-October 2006 issue of "Competitive Intelligence" magazine (page 41), the official publication of SCIP, entitled" "Invisible Competition: Think Differently."

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  Annieinthesun10/25/07 Report as spam
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  Mystery shopping and strategic planning

  Small businesses can benefit from this, as they often can be more responsive than large companies. Mystery shopping is a great way to gather competitive intelligence. For larger organizations, you need to train all staff to be alert to marketing methods and competitors' offers and remind them to share what they observe with management. So often competitive intelligence is gathered only annually, when strategic plans are laid out. That said, a good market analyst can provide valuable research for strategic planning.