HBR IdeaCast: Don't Bother with the Green Consumer

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  invictallc02/12/08 Report as spam
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  It's a balancing act

  It is important to always think about the planet in regards to our business processes. We have to do a balancing act, no one is saying to destroy your company in going green, but there is a lot we can all do to go green without destroying our business. At our company we have implemented a total recycling program to recycle all paper and other materials. We have changed our shipping boxes to be made from post-recycled consumer material. We have implemented a power saving policy to reduce our power consumption. This has reduced negative impact on the environment substantially and we have done it with a cost of less than .001% of our revenues.
  
  Asif Ahmed
  www.heliobusiness.com