Online Clutter Dilutes Brands' Impact

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  invictallc01/21/08 Report as spam
  1

  Dilution in the online advertising channel

  We are seeing a great level of dilution of advertising return in the online channel, due to sheer amount of advertising that we are bombarded with on the online channel. This is the same effect that we saw in television and radio but on the online channel it is easier to calculate the ROI and smart markets will tone down the advertising and market to the most effective channel through benchmarking.
  
  Asif Ahmed
  Helio Phones and Services
  www.heliobusiness.com

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  Brodyh2201/21/08 Report as spam
  2

  RE: Online Clutter Dilutes Brands' Impact

  As internet advertising gets more and more cluttered with banners and hyperlink
  rollover texts, why not leave the late 1990???s and get with it by creating branded
  content. It drives traffic and has consumer appeal. Heavybag Media did a kickass
  site for Ovation VXT guitars at their launch by allowing users to create and edit
  their own video mashup of people playing the instrument that could then be
  sent to a friend. Check out their work and their site::
  
  http://www.thevxt.com
  http://www.heavybagmedia.com