Dove's "Onslaught" Ad: Rapid Fire Irony

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  sargmel10/26/07 Report as spam
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  what do we want to promote?

  Although I will probably be in the minority opinion here - as the US obesity levels rise beyond control, I think we need to be careful about promoting a larger image. The current body images are definitely too thin, but the dove ads seem to be crossing the line in the other direction. The difference is a healthy body size versus an average US body size. "Healthy" size is subjective and cultural of course. Dove seems to be trying to appeal to the average US body size. I would argue for a truly healthy body size image (which is slightly smaller than the US average) or a variety of sizes in one ad - thin to large. Let's promote a variety of sizes so as to not make one size (thin or large) the ideal. Let's promote acceptance of all sizes. But especially healthy (not average) sizes!