Heuristics and Biases: An Excellent Introduction

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  Billwelter07/18/07 Report as spam
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  Heuristics and Biases

  This view on decision analysis and decision making is long overdue in the business world. We have worshipped at the altar of "hard numbers" for the past thirty years and have, for the most part, neglected the reality that people filter and use the data. The paper referenced in the article is a very good start for most business executives. Thanks.