How NOT to Write a Sales Letter

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  trebohm08/28/08 Report as spam
  1

  RE: How NOT to Write a Sales Letter

  Lighten up. If they were the first window & glasscompany to reach out to you -- assuming you do not have an existing relationship with a competitor -- then you will probably think of them first when you need a window replaced.

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  Geoffrey James, Sales Machine08/28/08 Report as spam
  2

  RE: How NOT to Write a Sales Letter

  QUOTE: If they were the first window & glasscompany to reach out to you
  
  You're wrong. I happen to know that the company got zero business from this letter, despite extensive mailing.

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  clay@...08/28/08 Report as spam
  3

  RE: How NOT to Write a Sales Letter

  thanks for showing the difference between a strong message and fluff!

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  ndlicht108/28/08 Report as spam
  4

  RE: How NOT to Write a Sales Letter

  Remember, People do things for their reasons, not yours. Its not at all features, brands or company history. In fact, that "list" gets the letter tossed because its meaningless to its audience.
  
  A good sales letter results from remembering that a prospect has a sign on their forehead that says "so what". Researching what people really care about and deem worth spending money on to "fix", thats where any good sales letter needs to start.
  
  Then, in your letter, you target those validated reasons, issues, concerns and offer a solution, your solution! Amazingly, your phone starts to ring.
  
  Its an issue, problems - solutions approach in which features are not paramount, the issues they solve are.
  
  Sales 101 applies here. Basic know where they hurt, get attention, get interest, get a connection, show how, why you can help solve the issue, and say call me to talk. Its all tuned into the fact that "people do things for their reasons, not yours" You will hit their reasons on the head and get calls.
  
  Remember, you have 30 secinds to get attention, interest and action or by by into the trash pile.
  
  Service, great product, its a given. What meets your researched and validated buyer issues and shows a way to meet that need- now you are selling with a letter that will get calls.
  
  neil Licht
  Answers
  answers@ucanpreventbadhires.com

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  Geoffrey James, Sales Machine08/29/08 Report as spam
  5

  RE: How NOT to Write a Sales Letter

  A reader just emailed me:
  
  You comments about a window company's sales letter is boring. I wish I did not spend 2 minutes of my time on that:( Unfortunately I did!
  
  
  
  Gee, I'm sorry that my comments is boring.

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  ndlicht108/29/08 Report as spam
  6

  RE: How NOT to Write a Sales Letter

  Just the opposite of boring. The reader should look at what they get for sales letters, the long multi paged stuff and then compare it to short, pertinent, hits me wher I care.
  
  Same for email sales letters.
  
  In an age of constant bombardment of information trying to grab my attention, boring is a description of your example letter and the reason why so much of that stuff fails.
  
  Not boring was your insight. Thanks for staying with it.

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  SandyMan109/01/08 Report as spam
  7

  RE: How NOT to Write a Sales Letter

  Great analysis of the letter and its hopelessly old-school
  tone.
  Technology, diversity, & the ME-ME-ME and Me again
  generations all demand a better--different--approach to
  suspects or prospects.
  That letter had SO WHAT written all over it!