RE: Fixing CRM (Pt. 4): The BIG Payoff! -- MMIIKKEE's comment on "Fixing CRM (Pt. 4): The BIG Payoff!" | TalkBack on BNET

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Fixing CRM (Pt. 4): The BIG Payoff!

MMIIKKEE08/09/08 Report as spam
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RE: Fixing CRM (Pt. 4): The BIG Payoff!

CRM is a failure. It is not the sales forces' fault. It is a huge let down to all that were mislead to its capabilities. Also, it is sad that some managers still misunderstand that CRM does NOT create bookings - it is just a fatally flawed reporting system that collapses under its own weight every few years.

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