How to Rewrite an Elevator Pitch (Pt. 3)

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  tarnow1908/08/08 Report as spam
  1

  RE: How to Rewrite an Elevator Pitch (Pt. 3)

  Any suggestions on how to use this approach in cold calling?
  SAN

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  Geoffrey James, Sales Machine08/11/08 Report as spam
  2

  RE: How to Rewrite an Elevator Pitch (Pt. 3)

  QUOTE: Any suggestions on how to use this approach in cold calling?
  
  
  Sure. Check out the following post:
  
  
  
  http://blogs.bnet.com/salesmachine/?p=74

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  benz.thomas08/12/08 Report as spam
  3

  RE: How to Rewrite an Elevator Pitch (Pt. 3)

  Hi James,
  
  I make cold calls to journalists over email. Can you help me in making my sales pitch about why should the journalist write about my company stronger and more appealing?
  
  Any suggestions?
  
  BT

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  Geoffrey James, Sales Machine12/16/08 Report as spam
  4

  RE: How to Rewrite an Elevator Pitch (Pt. 3)

  From a reader:
  
  
  
  I thought that pitch 3 was still a little contrived. My 2 cents:
  
  I tell stories for a living. Actually I help companies figure out how to tell their stories so that people like you will listen. We all understand stories a lot better than buzzwords, features and benefits. I'm great at helping companies like Charles Schwab and Warner Bros. tell their stories in a way that gets people like you to listen and buy. So what's your company's story?
  

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  Stephen Isienyi02/27/09 Report as spam
  5

  RE: How to Rewrite an Elevator Pitch (Pt. 3)

  Geoffrey, I think that your original elevator pitch revision sounds more appealing and sociable than the one you included above and adore.
  
  The fourth sentence in that final sales pitch included above states: "If you want your customers to listen, and want what you?re offering, you?ve got to capture them with a story." Such statement may easily be construed as the sales person saying that a business exec does not already know that good gabbing skills is what captures customers. Business execs usually find such statements to be extremely offensive even though they may be true.
  
  The only factor that interests me about this last revision is the ending - it is a more creative and playful way of asking a prospect to let you do their pitch crafting for them. However, were I to be a prospect listening to the final sales pitch revision, I would have left the elevator at the end of that 4th sentence, and therefore would not have been present to hear the final sentence.