How to Reach the CEO... Directly

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  Geoffrey James, Sales Machine04/18/07 Reported as spam
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  Marketing and Sales

  By the way, if you've got a marketing group and their market strategy requires you to call directly on CEOs, then MARKETING -- not the sales team -- should be doing the legwork to get this level of contact information. So tell them to stop writing press releases and do something useful for a change.
  Geoffrey

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  Geoffrey James, Sales Machine04/23/07 Report as spam
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  The Photo

  The photo, by the way, is a waxworks statue of Alexander Graham Bell taking the world's first telephone call.

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  bighit06/05/08 Report as spam
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  RE: How to Reach the CEO... Directly

  Another way is this: Find out at least one business or social event the CEO is likely to attend and register to attend the event. Introducing yourself in such a setting is perfectly appropriate. So long as you're in a position to travel to where the executive shows up, and offer him something of value, why not seize the opportunity to start a relationship in person?

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  mbrewer@...06/09/08 Report as spam
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  RE: How to Reach the CEO... Directly

  Remember that CEOs are often hard working types - and get to the office before their PAs. Call early (before 9.00am) or late (after 6pm) and just ask for the CEO. Some of the time at least, he/she will answer their own phone. And working long hours looks like real dedication!

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  Jeeday10/27/08 Report as spam
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  RE: How to Reach the CEO... Directly

  Great article. And very helpful talkbacks too.