Coping with Bad CRM

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  chad@...03/20/07 Report as spam
  1

  Insightful

  Geoffrey,
  
  Insightful tips. I must admit that I was not impressed with the "5 Reasons" post. This post/article at least has a more pragmatic approach to some of the issues and does not come off as whiney. Good advice.

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  mel_wwy@...03/20/07 Report as spam
  2

  How dare you say that.

  I agreed with you on both postings/articles, Geoffrey. I experienced these kind of resistance (5 reason posting) before everywhere.
  
  This posting is more useful for CRM system implementation specialists , I guess, as they are out supposed-to-give advice on how to setup the system with users policy and procedure to match with present and as well as future ops mgt requirements. Hence, I think lousy CRM system companies that hire lousy implementation consultant will also play a part in contributing to lousy CRM implementations, apart from lousy management. However, it helps the growth of big consultancy companies to get business after implementing CRM system leading to people leaving, low morale, mgt can't get the expected results, etc..
  
  Vicious cycles in both leading to growth of business in other sectors.

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  FelixSim03/20/07 Report as spam
  3

  CRM should be made simple and easy

  When my company started the CRM system using Siebel, I got a shock on how many information that need to feed into the Siebel CRM. Campaign owners need to key in many information and data in order to create a campaign request. Till now, more than 6 months after implementation, the adoption rate is very very slow by the business users. What do you think it the cause of this and how can we make it better or improve it?

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  darwin.com11/03/09 Report as spam
  4

  RE: Coping with Bad CRM

  "Bad CRM" ?? sounds to me like poor planning and project management!
  
  Before anyone even THINKS about implementing a CRM system, there needs to be meetings with all stakeholders presents (managers, users, etc) to define:
  
  - what objectives the system will help achieve
  - how using the system will help achieve those objectives
  - who will do what, and when.
  
  Darwin CRM