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How to Blow a Retail Sale.
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rnschmidt@...01/02/08 Report as spam1
Getting Fired for Hovering and How Smart People Buy New Cars
I was reading The Leadership Challenge last night and it was talking about how Men's Warehouse penalizes its employees for making too many sales, relative to other sale associates. The company tracks the results of sales, and if one person has more sales than everyone else at that location it means that he or she is hovering and hogging new customers. Interesting adaptation to the changing retail sales landscape.
Also, while you say that in new car sales the old sales methods are likely to remain, I would argue otherwise. The internet allows you to negotiate with multiple dealers via email, saving you from driving around to many dealers. This is essentially making new cars a commodity. I wrote about it here:
http://www.ideatrending.com/2007/12/31/how-smart-people-buy-new-cars/
In fact, many dealers have a whole internet department who are not commisioned employees.
Used cars, on the other hand, I am not too hopeful about. -
nelson_vanelderen@...01/02/08 Report as spam2
RE: How to Blow a Retail Sale.
Another fine example of inept management and lack of employee training. My first boss in retail told us over and over again, "Know what your people are saying" As store managers, it was our responsibility to listen to what our salespeople were saying to customers and it was truly amazing just how creative they could be in the negative sense. I think today there are a lot of owners and managers that don't have a clue what there salespeople are doing to undermine their marketing...and most of these salespeople think they are doing the right thing for the company!
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