Second's Best | BTalk Australia

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  mensoelrey09/10/08 Reported as spam
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  RE: Second's Best | BTalk Australia

  Makes sense to me. Most people are early to late adopters, which implies that they are not even really interested until they see something repeatdedly. Best to copy someone else, listen to the complaints against their product, and do it better.

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  jwberg09/11/08 Report as spam
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  RE: Second's Best | BTalk Australia

  The premise is way too simple. If the new features can be copied, then being second can cost less and you can ride the wave of product acceptance. if the new features need to be adjusted for market preferences in order to really take off, and the first one in is making the adjustments, being 2nd may keep you just trying to follow the leader and never getting the margins that the leader can command.

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  phildobbie09/11/08 Report as spam
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  RE: Second's Best | BTalk Australia

  I raised the point about first to market can command higher margins. Guys point was really about being aware of the speed of take-up. However much you spend you won't speed-up the adoption cycle. So he says there are advantages to launching when the adoption cycle starts to show growth. His other main point is that, if you're first, you should consider how your market. If you go for a big splash campaign you won't improve take up, so spend less and go for below the line activity that will seed the market with your product.

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  dannielo09/15/08 Report as spam
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  RE: Second's Best | BTalk Australia

  It's better to be first than it is to be better.
  -Jack Trout