Is There Gold at the End of the Olympics? | BTalk Australia

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  JV@...08/28/08 Report as spam
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  RE: Is There Gold at the End of the Olympics? | BTalk Australia

  As usual, Phil Dobbie is timely in raising the issue of
  the value of an Olympic champion to a potential
  sponsor.
  
  Such champions can bear a great message for a
  sponsor, and I continue to be amazed than no-one
  took Petria Thomas on to carry their message. If there
  ever was a person who personified grit, determination
  and focus, especially in the hard times, that person is
  Thomas.
  
  She could have been the personification of the
  workwear brand message "any tougher and they'd
  rust"!
  
  Let's hope some visionary marketers can work to
  leverage Olympic champions' attributes along those
  lines
  
  JV from l'Attitude in Cairns
  
  In my mind one of the greatest failures of Australian
  sponsorship