Education Lags in Online Marketing

•  
  cbscott7403/20/08 Report as spam
  1

  Online Courses Fit Perfectly

  The emergence of online courses offered by reputable universities is a perfect opportunity to resolve this issue. The current players in the industry can conduct courses online, without having to leave the positions that made them a valuable learning resource in the first place.

•  
  filipina03/21/08 Report as spam
  2

  Google Online Marketing Challenge

  My friend at UCLA Anderson mentioned that she's participating in the Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Schools get $200 in Google Adwords account to help a business that currently doesn't use AdSense use Google's online marketing tools. Great marketing on Google's part.
  
  Personally, everything I know about online marketing, I learned from searching Google, reading marketing websites and then constantly experimenting with my own site. By the time this kind of knowledge gets into a textbook to sell in an MBA school, wouldn't it be outdated?

•  
  gthaley@...03/21/08 Report as spam
  3

  RE: Education Lags in Online Marketing

  It really is much worse than you think. The great majority of Marketing jobs are B2B, but virtually all Marketing degrees focus on B2C. There are few, if any marketing students trained for the jobs available. In addition, for entry level job applicants, most B2B jobs pay better than B2C

•  
  bjcook03/21/08 Report as spam
  4

  RE: Education Lags in Online Marketing

  I couldn't agree more with this direction. I'm currently mentoring two professional marketers, one in a Director's level and the other trying to get into the marketing side from project management. I see a lot of people coming out of school with the skills in the new social media field, but without the know-how of the foundational skills like creating a marketing plan from start to finish, engaging in PR initiatives, etc. I started a conversation over here with a student on how to be more hire-able as she put it and it would benefit anyone reading this post:
  http://www.gooruze.com/groups/25/blog/100645/
  cheers