Question-and-Answer Session
Operator
The question and answer session will be conducted electronically. (Operator Instructions) Your first question will come from Michael Friedman with Noble Financial.
Michael Friedman – Noble Financial
When looking at the Mexico electronic gaming market and you compare it with the Oklahoma Class II market as it stood prior to the compacts, which do you think is a stronger market? Can you kind of compare the two markets against one another?
Clifton E. Lind
We’ve been providing Class II games in Oklahoma since 1997 and we created that market and therefore it was a very strong market because there was a long period when the demand for Class II games was far above the supply. In the Mexico market we have a very different situation where a new product is being introduced to that market in a format that has not been traditionally available to the players. As such, we think that is a market that is going to have to be developed over time and in particular with the business model and the type of entertainment facility that our primary customer is offering, that is a market where customer’s are going to have to be encouraged to come visit the facility and see the entertainment value of the variety of products that are offered there.
As such, hold per day in that market is only a fraction of what hold per day was in the Oklahoma market when we opened it up. We think hold per day in that market will develop over time and we think that has a potential to be an even larger market for us in the short term than ever the Oklahoma market was if you measure that market based upon the unit counts that we will have down there. However, it appears to us today that hold per day is going to develop much more slowly and is going to require a good bit of cooperation between our company and the customers we serve down there in putting a good bit of effort into developing the player patronage of the established months which are being put in upscale facility and are not the upscale facility that are not the traditional electronic bingo environment that the players in Mexico have been familiar with today. So we think it will end up being a much, much larger market unit wise however, we think hold per day will take a large number of quarters to develop as the facilities get promoted and customers are brought into the facility and then repeat customers come back.
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