Question-and-Answer Session
Operator
(Operator Instructions) We will take our first question from Heath Terry with Friedman Billings Ramsay.
Heath Terry - Friedman Billings Ramsay
John, and then this goes I guess is more directed to John Shepard -- John, you’ve made some comments back in October when the Playfish acquisition was first being rumored that really kind of compared the social gaming landscape as it stands now versus the mobile landscape back when you guys bought [Jamdat]. I was wondering if you could maybe flush that out and give us a sense of how you expect this space to evolve relative to what we saw in mobile over the last few years.
John Schappert
Sure, Heath. You know, what I said was I think when you look at the social gaming space, I think you see a lot of new IP and original IP and not a lot of established brands. I think you haven’t seen brands kind of make their way into that space yet and it was very reminiscent of when we acquired [Jamdat] and what was great about that was they were able to take their own original IP, continue working on that but then capitalize on EA's IP and when you look at their performance now, seven of the top 10 games on Verizon on iPhone you can see a bunch of EA IP in there. You see Madden, you see FIFA, you see Command and Conquer. And I think when you look at social gaming, we are very happy with the original IP that Playfish is bringing to bear. We are also excited, and so are they, at the large portfolio of IP that EA owns that they are going to be able to capitalize on in that space as well.
Operator
Our next question is from Justin Post with Banc of America Merrill Lynch.
Justin Post - Banc of America Merrill Lynch
Thank you. Just overall, John, your strategy when you started was really to kind of build up the title pipeline and really build out a bunch of titles, and kind of going back from that strategy a little bit and just focusing on what you consider the hits and the best opportunities, just to get that margin level up from the 7% to 10% currently, do you think you still need to have some titles selling north of 2 million to 3 million units, some new titles and do you think that’s achievable as you look out to next year or do you have some real opportunities to maybe surprise people and come up with some titles that really drive the top line in margins next year?
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