Question-and-Answer Session
Operator
(Operator Instructions). We will take our first question from Jay Meier from Feltl & Company.
Jay Meier - Feltl & Company
You talked about a lot of your opportunities, Jim with QSRs and I really appreciate some of the additional details about the scope and the size of the opportunities that you guys are currently looking at, but you didn’t talk about NEC really and the potential opportunities there. You’ve hinted at a few in the last conference call. You said there was a specific development that they were interested in doing with you. I wonder if you can give us an update on that.
James Granger
We are thrilled with our continued relationship with NEC. NEC has introduced WRT to a number of potential customers. There is one very large-scale customer. It hasn’t turned into a sale, yet we are very excited about the proposal stage that we are in.
NEC is continuing to work on a new offering that can better bring together advertisers and networks of digital signage screens. They look forward to announcing that initiative here in the near future and we are working with them on enabling that initiative through the adoption and adaption of our core software.
While, not a target for us in the digital out-of-home advertising, it is certainly a target for them and it will introduce us to a whole new set of customers. As I said, it already has started out with the good opportunity we are working on with them and we look forward to their announcements in the coming week.
Jay Meier - Feltl & Company
It sounds like you’re describing an aggregator situation. Is that a fair characterization of what you think NEC is angling toward?
James Granger
I’m going to let NEC talk about it and I don’t think we are too far away from their discussion of this opportunity. It is a way of really bringing together advertisers and networks of digital signage to promote the advertising in digital out-of-home.
One of the things that we see and there’s some statistics out there which say that agencies and brand marketers plan to increase their digital out-of-home advertising spending through 2009 and into the first half of 2010 and they find that by 2013, the spending on digital out-of-home advertising is going to be more than $4.5 billion of advertising revenue.
How we take advantage of that and how we participate in that is the enabling of that to happen in digital signage networks across the country and across the places where NEC would deploy this capability. You’ll see more about that, Jay in the coming weeks and I think it’s quite exciting for NEC and for Wireless Ronin, but probably more importantly, it’s exciting for the opportunity for customers to bring together advertisers and digital out-of-home networks of digital signage.
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