Cogo Group, Inc. Q3 2009 Earnings Call Transcript

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2009-11-04 18:15:17.0

Tags: Revenue, Call Transcript, Customer, Earnings, Revenue Customer, Smb/Sme, Operational Accounting, Finance, Seeking Alpha, Comtech Group Inc.

Question-and-Answer Session

Operator

(Operator Instructions) Our first question comes from the line of Quinn Bolton with Needham and Company. Please go ahead.

Quinn BoltonNeedham and Company

Thanks, guys and good job on the numbers. Jeffrey, I was wondering if you could talk a little bit more about your SME outreach program you talked about 10,000 million targeted accounts. Are there certain attributes that you are looking at to decide whether you are going to target an SME account and are these geographically in the major manufacturing regions from China? Just a little bit more detail about how you intend to go after these new accounts?

Jeffrey Kang

Well, actually as you’re saying – that the current orders of existing customer, I mean, revenue customers that’s customer we generates revenue in every quarter from them. But, in order to expand our business, so we also have a much larger and a targeted customer in our category which means that some new customer. We are pursuing. We are doing the designing work. We are following them, but we haven’t generated revenue from them yet.

So, as you know, as Cogo we expanded into the new verticals even in the digital media segment which we still have something new segmented through targeting. So usually our first step is to meet (inaudible) our targeted customer. Usually the targeted customer used to be much larger than our revenue customers. And then using our platform to reach those customers and to provide us the following their every project they are doing, and to provide some design solutions to them. And you eventually try to convert those targeted customer to the revenue customer to us. So, at least, as we just explained, we currently already have over like 1300 revenue customer, but at the same time we already have the targeted customer in over like a 10,000 in our CRM database.

So, what are we trying to do is we are pushing our sales force and R&D team to pursuing those small medium sized customers, new customer, new possible customer and then try to follow any new project which we can help them to get in some of our module solution to get in to. So, that’s what we are doing now.

And basically, this number is a still – our current penetration rate is still below 1% of the SMEs total numbers. So, we feel very confident that it will give us a significant growth opportunity in the next few years by excluding – exclusion of our growth strategy [ph].

 

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