Question-and-Answer Session
Operator
(Operator instructions) First question comes from the line of Chris Ceraso of Credit Suisse. Please go ahead.
Chris Ceraso - Credit Suisse
Thanks, good afternoon. Can you hear me?
Dinesh Paliwal
Hi, Chris, we can hear you all right. Thank you.
Chris Ceraso - Credit Suisse
Okay, great. Thanks. On the Toyota award, what is the kind of the aggregate value of that on an annual basis once it is fully ramped up?
Dinesh Paliwal
Unfortunately, can’t share that because Toyota is not happy that we share that, perhaps you can get it directly from them. I can say it is significant award.
Chris Ceraso - Credit Suisse
Okay. And you mentioned this is one of the new platform, the new scalable platform, which I know as you said, the car company can choose kind of from a menu of the level of functionality that it has. Is Toyota selecting a high level of functionality or does it depend on the vehicle that is going on?
Dinesh Paliwal
I think it depends on the vehicle, but exactly right, this is that brand-new system we just launched, scalable next-generation infotainment, which can go into a fairly large complex system, but also can be a very simple system. It is pre-developed, so the benefits of that system as the press release said that we will start shipping already in beginning of 2011. So that is the beauty of it. That is the game changer. Traditionally it takes three years from the day you get the award to start shipping.
Chris Ceraso - Credit Suisse
It is calendar ’11 or fiscal ’11?
Dinesh Paliwal
I would say, it is a calendar year, and it is a multimedia system. So it is a full-blown multimedia system.
Chris Ceraso - Credit Suisse
And I think, we talked about this scalable multimedia system before with price points in the roughly $500 euro to $600 euro range. Is that about where you are at on these?
Dinesh Paliwal
Yes, sure. I would even go this far Chris that, you know, traditionally the high-end systems are anywhere from 800 to 1600, 1700 and this one would be about half the price. Anywhere from 300 to 800, depending on what configuration our customers would like to have.
Chris Ceraso - Credit Suisse
Is that dollars or Euros Dinesh?
Dinesh Paliwal
Everything is dollars.
Chris Ceraso - Credit Suisse
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