Question-and-Answer Session
Operator
(Operator's Instructions) Your first question comes from the line of Catherine Long (ph) with Citigroup.
Catherine Long - Citigroup
Hi. Thank you for taking my question and good evening. My question is, as we approach the peak season of next year's advertising budget negotiations, how are you targeting your investments to what you would expect to be the fastest growing advertising categories for your business — something which I think is something that you have already alluded to in your prepared remarks with reference to the auto industry.
Carol Yu
We'll surely be making pathways in the auto industry as we have always done and you can see it from this year's results, but I will maybe let Charles talk about our video strategy.
Charles Zhang
Well, I think the auto industry advertisers tend to do TV commercials, so they like those TV commercials. So it is perfect just to use those TV commercials to advertise on Sohu Video TV Channel. So in the fourth quarter we'll buy more content, we'll fight piracy harder, and we'll make sure that — and also you can see the bandwidth increase and we'll expect higher traffic and more auto and other kind of advertisers to advertise on our TV channel.
Carol Yu
So we actually believe that if you're talking about the industry, we believe auto will still be very strong, but in terms of the mode of advertising, we believe video will be a strong growth point for us where we will be making significant investments.
Catherine Long - Citigroup
And can I ask, in addition to auto, are there any other industries which you think you already have the early indications that they will be increasing their advertising spend materially next year and for which you are already preparing in terms of your content or maybe your branding strategy?
Carol Yu
I think right now it's too early to say because it's only in October. If you remember, every year we only gave out our annual guidance in April or May. So right now we can't really see what are the early indications, but we would expect that for industries that continue to switch from offline to online such as autos and FMCGs will be our big growth drivers.
Charles Zhang
And the health industry.
Catherine Long - Citigroup
Okay. Thank you very much.
Operator
Your next question comes from the line of Dick Wei with JP Morgan.
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