Question-and-Answer Session
Operator
(Operator Instructions) The first question comes from the line of Katie Huberty - Morgan Stanley.
Katie Huberty - Morgan Stanley
What do you think caused the slight pause in ATM spending this quarter versus what you saw in June?
Bill Nuti
ATM spending or the financial vertical was actually better sequentially for the company. In fact it was our second quarter in a row of improved sequential performance meaning the declines are still there but they got better. The pause in spending that we saw in Q3 that was most prominent was in retail. Retail actually got sequentially worse. So while we have seen financial services get better Q2 over Q1, Q3 over Q2, and by the way we expect it to be significantly better financial services in Q4 over Q3, retail got incrementally worse and probably cost us in the range of $60 million of revenue in the quarter.
Let me give you a statistic, if retail were just flat on a year-over-year basis with Q2 in terms of year-over-year growth we would have had $60 million more of revenue in Q3 but it actually worsened in Q3 and that was the big driver to the top line being down further than we expected.
Katie Huberty - Morgan Stanley
How would you compare the rate of orders in the month of October versus what you saw in July at the start of the September quarter?
Bill Nuti
The order story is a good story for us. Again, Q4 will be our third quarter in a row of sequential order growth. Orders in Q4 are likely to be close to $100 million higher than they were in Q1. We saw good traction in orders which have resulted by the way as well in our backlog for the first time in a long time now being a $1 billion backlog. We haven’t seen that since last year. The order story is a better story than the revenue story and it helped us to build a stronger backlog.
Katie Huberty - Morgan Stanley
Lastly, any update on when you think the DVD kiosk business can get to break even?
John Bruno
In alignment with our plan, as we get out of our run rate in 2011 that is when we focusing on getting the business towards profitability. So on a run rate basis late 2011.
Operator
The next question comes from the line of Paul Coster – JP Morgan.
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