Question-and-Answer Session
Operator
(Operator Instructions). Your first question comes from the line of Mr. Chuck Murphy – Sidoti Company.
Chuck Murphy – Sidoti & Company
A few questions for you, first, could you just kind of talk about what your setup in China is? How many salespeople you have there? Aside from medical, what type of markets you're selling to?
Sherman L. Black
We have today a distribution partner in China that's off recruiting VARs and we've started off with a very minimal amount of investment. We've got one full-time person in China, and that's an area that we see as a potential growth area.
And I'd say, in addition to that one full-time person, we've got a lot of auxiliary support coming in from parts of Asia, as well as we've brought a lot of folks in from the U.S. to jumpstart that market and determine, more importantly, what additional investment is required.
And we're not ready to go in and disclose exactly our plans there, but I can tell you that is a major area of focus for us, and we see that to be a big market opportunity.
Chuck Murphy – Sidoti & Company
And in terms of the new product, the new strategic product you're talking about, can you give us any color there on what market it would be used in or just anything at all there?
Bernard P. Aldrich
I would rather not announce the product in this call today. I'd ask that you give us just a little patience there. We will announce that, I'd say, in Q1 sometime. It will be material for the 2010 revenue and the P&L for 2010.
I can assure you we've spent a lot of focus on trying to understand where is the market growth opportunities and this product is aimed at the right area.
Chuck Murphy – Sidoti & Company
But is it like a totally new product or is it something that would be replacing the Producer or the desktop?
Bernard P. Aldrich
It's totally new, but it also will replace some existing products as well. I mean, it's a total new design, brings in a – I'll just leave it at that. It's a totally new design. But it does and it will replace some existing products.
Chuck Murphy – Sidoti & Company
And could you guys just talk a little bit about your expectations for operating expense growth going into 2010? And are you going to have to rehire people as kind of markets improve or what are your thoughts there?
- To read the full transcript on Seeking Alpha, click here »
